Trade Marketing Manager

Overview

Description

Ready for more than just a job? Build a career with purpose. At Lactalis in the USA, we believe in promoting from within and giving our employees meaningful opportunities to learn, grow, and thrive. Whether you're just starting out or bringing years of experience, we'll provide the tools and support you need to succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, President specialty cheeses and butters, Kraft natural and grated cheeses, Break stone s cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi s, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values-Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone s unique background and ideas are valued.

Even if you don t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

Karoun Dairies, part of the Lactalis family of companies, is currently hiring a Trade Marketing Manager, based in San Fernando, California.

The Trade Marketing Manager is responsible to Lead B2B and B2C Retail Marketing initiatives in close collaboration with Sales and Marketing teams to enhance brand visibility, drive product performance, and ensure strategic execution at the point of sale.

From your EXPERTISE to ours

Key responsibilities for this position include:

Pillars To Success:

• Strategic Planning & Execution
• Develop and implement trade marketing plans aligned with brand and commercial objectives.
• Manage the full cycle: planning, budgeting, execution, and performance tracking.
• Retail Program Management
• Coordinate demos, discounts, campaigns, schematics, and public events.
• Ensure consistent and high-quality execution across retail channels.
• Cross-Functional Collaboration
• Partner with Sales and Marketing to align trade strategies with business goals.
• Serve as the link between field execution and brand strategy.
• Store Visits & Market Insights
• Conduct weekly store visits to monitor pricing, out-of-stocks (OOS), inventory, product placement, and presentation.
• Benchmark against competitors and identify emerging trends or new product launches.
• Share actionable insights with internal teams.
• Performance Analysis
• Track and report KPIs for all trade initiatives.
• Leverage data to refine strategies and improve ROI.
• Assist in preparing, planning, and actively managing an annual trade marketing budget
• Help execute retailer-specific digital marketing campaigns including banner ads, social media, brand pages etc.
• Planning and execution, including promotional, digital, and in-store shopper marketing activation, and E-commerce programs for our Karoun brand(s).
• Develop Shopper Point of Sale material & own inventory tracking.
• Execute digital coupons, analyze results, and present them to the Sales and Marketing Teams.
• Develop sell sheets and communicate with the appropriate stakeholders.
• Manage the calendar of all shopper Marketing and E-Commerce activities.
• Help analyze campaigns by working with Lactalis Category Management team in pulling syndicated data such as IRI.
• Gather creative assets from the Marketing Teams for relevant campaigns and coordinate with vendors.
• Help analyze E-Commerce activations by pulling reports and interpreting results.
• Help develop and publish A+ product content for E-Commerce uses in collaboration with vendors and Marketing.
• Pricing and Competitive Analysis by checking stores for all classes of trade on a regular basis and reporting to team.
• Manage Customer Portals/Digital Deals, responsible for monitoring our online presence through customer portals.
• Work closely with our Marketing Manager to plan demo activity for our items.
• Work with Head of Marketing, marketing team, and sales in planning customer specific trade and marketing promotional calendars.
• Maintenance of Current Programs for All Customers, including promotional and new item contracts.
• Assist in preparation of food shows and attend events as needed.
• Responsible for managing the entire sample request process.
• Attend select virtual and in-person calls with customers, including customer buying and marketing team.
• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives.
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the monthly, quarterly, and/or annual marketing priorities.
• Leading and…