Digital Marketing Manager

Ready for more than just a job? Build a career with purpose. At Lactalis in the USA, we believe in promoting from within and giving our employees meaningful opportunities to learn, grow, and thrive. Whether you’re just starting out or bringing years of experience, we’ll provide the tools and support you need to succeed.

As the world leader in dairy, Lactalis is a family‑owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award‑winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Break stone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go‑Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®.

At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

Karoun Dairies, part of the Lactalis family of companies, is currently hiring a Digital Marketing Manager based in San Fernando, California.

We are seeking a Consumer‑Focused Digital Marketing Manager with a strong background in CPG marketing (preferably dairy) to lead our digital initiatives. This role combines creativity, analytics, and technology to deliver impactful campaigns that resonate with consumers and drive measurable results. You will manage social media, paid advertising, SEO/SEM, content creation, and AI‑driven optimization across multiple platforms.

• A key contact for Digital marketing, working with senior management to develop trade and digital strategies and releases, ensuring activity is within budgets and deployed appropriately to support key messages/campaigns.
• Responsible for managing the delivery of all B2B Digital marketing communication, including email/social/website, ensuring tone of voice is representative of the Karoun and Portfolio brands whilst being agent appropriate and engaging.
• Develops and executes B2B Digital marketing strategies to boost sales via retailers, distributors and wholesalers.
• Acts as a liaison between Company brand marketing and sales to create persuasive digital marketing technical and strategical materials and deployments to fruition per the strategical plans and forecasts.
• Manage trade promotions with digital technical resources, tools, and measures as an advocate of the goal and mission, the same for in‑store presence.
• Analyze performance metrics of digital marketing related deployments and offer strategic roadmaps with actionable planning.
• Consumer‑Centric Strategy:
  Develop and execute digital marketing strategies based on consumer insights and behavior.
• Social Media & Paid Ads:
  Manage Meta Ads, Google Ads, and other paid campaigns. Implement targeting and retargeting, optimize pixels/tags, and ensure accurate tracking.
• SEO & Keyword Analytics:
  Conduct keyword research, optimize content for SEO, and manage SEM campaigns to improve visibility and traffic.
• Content Creation & Virality:
  Produce engaging content (posts, videos, blogs) designed to connect with consumers and encourage sharing. Identify influencers and manage collaborations.
• AI‑Driven Optimization:
  Use AI tools for predictive analytics, automated scheduling, keyword analysis, and campaign performance optimization.
• Analytics & Reporting:
  Track KPIs such as views, reach, GRPs, CPM, and use tools like Google Analytics and heatmaps to improve user experience and conversions.
• Retail & Marketplace Integration:
  Manage campaigns for…