Direct Sales Representative

Direct Sales Representative at Badger Day lighting summary:

Outside Direct Sales Representative responsible for managing a territory to prospect, qualify, and close B2B sales while growing existing customer relationships. Role involves field-based client meetings, preparing proposals, negotiating contracts, delivering presentations, and maintaining CRM sales forecasts. Preferred experience includes 3–5 years B2B sales, familiarity with construction/utilities/environmental services, and proficiency with CRM and Microsoft Office.

You are motivated, persistent, and ready to grow your sales career. As an Outside Sales Representative (OSR) with Badger, you will manage a territory with both established customers and untapped potential. You will spend your time in the field meeting clients, uncovering opportunities, and closing business.

This is a commission-eligible role with an estimated first-year total compensation range of $105,000+ (base + uncapped commission). Actual compensation will vary depending on experience, performance, geographic location, and market alignment. This role offers strong earning potential for driven individuals in a high-impact sales environment.

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What You’ll Be Doing

• Prospect, qualify, and convert leads into new revenue streams
• Strengthen and grow existing customer relationships in your territory
• Prepare proposals and negotiate contracts that deliver profitable outcomes
• Deliver presentations and sales strategies that highlight Badger’s value
• Monitor competitors, market conditions, and industry trends to stay ahead
• Collaborate with your local branch on sales action plans and strategy
• Track and manage opportunities in CRM to forecast and report results

What We’re Looking For

• 3 to 5 years of B2B sales experience with a track record of exceeding targets
• Proven ability to develop and maintain long-term client relationships
• Confidence presenting, negotiating, and closing deals with customers
• Strong planning, time management, and organizational skills
• Proficiency with CRM tools and Microsoft Office Suite
• Industry knowledge in construction, utilities, or environmental services is preferred
• Self-starter who can work independently while being a strong team player

If you feel you don’t have the experience listed above, but still think you are qualified for the job, we encourage you to apply for consideration.

What You’ll Get In Return

• Base salary plus uncapped commission
• Company vehicle and fuel card
• Medical, dental, and vision insurance with retirement match
• Paid time off, life insurance, EAP, and referral program
• Tuition Reimbursement
• Paid parental leave
• Training and support from the industry leader

Keywords:

outside sales, territory management, B2B sales, lead generation, client relationships, CRM, proposal negotiation, commission-based, construction sales, field sales representative