Retail Marketing Manager

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With Cymbiotika, you’re not just taking a supplement—you’re joining a community of people who value wellness, science, and the power of transparency. We’re here to empower you on your journey to better health, every step of the way.

The Retail Marketing Manager is responsible for planning, executing, and optimizing retail marketing programs across national and regional accounts. This role will manage promotions, in-store merchandising, co-op and shopper marketing budgets, retail creative development, and performance tracking across key channels. This is a highly cross‑functional role working closely with various departments to ensure all retail initiatives drive velocity, trial, household penetration, and brand awareness.

This is an in-office position at the Cymbiotika HQ in San Diego.

• Develop and execute retail promotional strategies across top retail partners.
• Build promotional calendars, manage timelines, and coordinate with Sales to align with account needs and category strategies.
• Lead planning and execution of in‑store and digital shopper marketing campaigns, including retailer media networks.

• Track and analyze retail marketing performance using POS data, syndicated category data, retailer portals, and internal reporting.
• Provide weekly/monthly readouts with insights, risks, and recommendations to optimize promotions, merchandising, and spend.
• Monitor promo ROI, lift, velocity, and spend efficiency across accounts.
• Own the development of in‑store merchandising assets including 5x7s, shelf talkers, shippers, sidecaps, endcaps, display‑ready trays, and seasonal programs.
• Partner with Brand and Creative on retail creative that aligns with brand guidelines and hero product messaging.
• Manage routing, approvals, and vendor timelines to ensure flawless execution.

• Manage co‑op budgets across retail partners; maintain detailed tracking of spend, commitments, and accruals.
• Build and maintain annual retail marketing budget; partner with Finance and Sales to reconcile actuals and forecast future spend.
• Negotiate co‑op programs, display opportunities, media placements, and account‑specific opportunities.

• Work closely with Sales to support sell‑in decks, line reviews, and launch programs.
• Partner with Operations on demand planning and inventory alignment for promotions and displays.
• Collaborate with Brand Marketing to ensure consistency in messaging, product hierarchy, and hero claims across retail.
• Manage relationships with merchandising vendors, print partners, retailer media reps, and in‑store execution partners.
• Own project timelines, budgets, and flawless execution from briefing to in‑store activation.

• 3–5 years of experience in retail marketing, shopper marketing, CPG brand marketing, or retail‑facing account marketing.
• Experience executing retail promotions, negotiating co‑op programs, and managing retail budgets.
• Strong understanding of shopper behavior, CPG merchandising, and retailer media networks.
• Comfort working in a fast‑paced, high‑growth environment with changing priorities.
• Proficiency with data tools (Nielsen
  
  IQ, SPINS, Numerator, retailer portals) is a plus.
• Excellent…