Growth Marketing Manager Job San Diego area,California USA,Marketing / Advertising / PR

Overview

Location: Remote / Hybrid (flexible)

Reports to: COO / CEO

Job Title: Marketing Manager Kickstarter Campaign & Growth

Location: Remote / Hybrid (flexible)

Type: Contract or Full-Time (90-day trial → potential CMO track)

Reports to: COO / CEO

Role Summary

Dojo Air is seeking a hands-on Marketing Manager (Campaign & Growth) to own marketing strategy and execution during a critical inflection point: our pre-Kickstarter ramp, live Kickstarter campaign, and post-campaign transition to D2C growth.

This is not a junior marketing manager role, and not yet a traditional CMO role. This position is designed for a highly capable marketing operator who can think strategically, execute tactically, and build systems, without the overhead or abstraction of a full executive hire.

If the first 90 days are successful, this role is expected to evolve into a full-time CMO position with expanded scope and authority.

Mission (First 90 Days)

The primary mission of this role is to:

Design and execute a measurable, performance-driven marketing strategy
Successfully launch and manage the Dojo Air Kickstarter campaign
Build the foundation for scalable post-campaign growth

Success will be judged on clarity, execution, velocity, and outcomes, not activity.

Core Responsibilities

1. Marketing Strategy & Integration – Own the end-to-end marketing strategy across pre-launch, launch, and post-launch phases

Translate company vision, product positioning, and target sectors into clear go-to-market plans

Ensure all channels (influencers, affiliates, paid, organic, community) are aligned under a single strategy

Establish KPIs, dashboards, and reporting cadence for leadership

2. Pre-Kickstarter Execution (Immediate Priority) – Finalize and execute the influencer + affiliate marketing strategy

Oversee presale campaigns and demand validation

Coordinate messaging, offers, and incentives across platforms

Manage content calendars and asset requirements

Direct and manage VA(s) responsible for influencer sourcing, outreach, and tracking

3. Kickstarter Campaign Ownership – Own the full Kickstarter marketing plan (outside of Meta), and daily execution

Drive funding velocity through:
Influencer activation

Email and community pushes

Social and content coordination

Speaking opportunities (podcast, conventions, etc)

Manage mid-campaign optimizations based on live data

Communicate campaign milestones internally and externally to Kickstarter Team

Coordinate with product, ops, and leadership to ensure accurate, credible messaging

4. Post-Campaign Transition & Growth Prep – Transition marketing from Kickstarter to D2C / preorder / waitlist

Retain and deepen relationships with top-performing affiliates and influencers

Plan post-campaign storytelling (production updates, behind-the-scenes, delivery roadmap)

Prepare the roadmap for:
Product reviews

Long-form content

Ongoing community-driven growth

5. Team & Vendor Management – Direct VA, freelancers, and agencies as needed

Clearly define scopes, timelines, and success metrics

Act as the single owner of marketing execution

Prevent fragmentation, duplication, or misalignment

6. Reporting & Leadership Communication – Provide weekly executive summaries to COO and CEO

Surface insights, risks, and recommendations clearly

Make data-backed decisions and adjustments quickly

What This Role Is (and Is Not)

This role IS:

A player–coach role with real ownership
Strategy + execution combined
Outcome-driven and fast-moving

This role is NOT:

A brand-only or content-only position
A passive coordinator of agencies
A role for someone who avoids numbers, accountability, or ambiguity

Ideal Candidate Profile

Required Experience

7 years minimum in marketing, growth, or go-to-market roles
Direct experience running or supporting a major launch (Kickstarter or similar is a strong plus)
Proven ability to manage both strategy and hands-on execution
Experience working with influencers, affiliates, and digital campaigns
Comfort operating in early-stage or high-ambiguity environments

Skills & Traits

Strong strategic thinking with execution bias
Data-literate and KPI-driven
Excellent communicator (written and verbal)
Organized, decisive, and accountable
Entrepreneurial mindset; comfortable building from zero

90-Day Success Criteria

By Day 90, this person will have:

Successfully executed the Kickstarter marketing campaign
Built a functioning influencer/affiliate engine
Established clear marketing dashboards and reporting cadence
Positioned Dojo Air for post-campaign D2C growth
Earned trust and alignment with leadership

Meeting or exceeding these outcomes will trigger discussion of:

Expanded scope
Potential title transition to Chief Marketing Officer (CMO)
Long-term compensation and equity alignment

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