Global Marketing Manager of Innovation

Overview

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Worldwide Infusion Preparation & Delivery (WWIPD) business platform includes a broad portfolio that are transforming infusion therapy preparation and delivery to improve outcomes for patients and customers across the care continuum. WWIPD includes Infusion Delivery () portfolio, Intravenous Access (IVA) and Hazardous Drug Solutions (HDS) portfolios.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. The Global Marketing Manager for WWIPD is responsible for key global marketing programs and activities within the WWIPD business such as supporting the effort to increase category share in existing markets, driving key activities within each product line, being a liaison to regional marketing counterparts and meeting/exceeding global revenue targets.

• Propose and perform appropriate market research and VOC activities for innovation projects; create need statement, assess value pool/market size, prioritized value drivers and BD ability to win.
• Stay up-to-date with industry trends, competitive landscape, analyze market data, VOC and VOS insights to identify areas for improvement in our product and service offerings as well as innovation opportunities.
• Collaborate with the innovation team (R&D, MA and etc) to advance projects in the ideation phase through Gate A/B and
  
  C.
• Serve as key marketing contact with start-up companies for potential external partnership assessment and opportunities to accelerate the innovation velocity.
• Propose line extensions and new products to better serve segment needs and optimize sales potential;
  Collaborate with the product development team to define and prioritize product features and enhancements based on market feedback and customer needs.
• Support the Global Product Development System (GPDS) process as a core team member for the assigned project(s); accountable for completion of respective marketing deliverables to ensure commercial excellence through collaborative efforts with all levels of other functional areas (e.g., R&D, Regulatory Affairs, Medical Affairs, etc.). Use fact-based data to inform key decisions, driving timely decision-making even in the face of incomplete information.
• Lead the product launch efforts, in collaboration with downstream and region marketing teams. Develop a global marketing and related launch plan that defines "how to win,” including market development, evidence generation, marketing communications and promotional strategy, content creation, pricing strategies, and customer and sales-facing training.

• Minimum 3-5 years of experience with a focus in marketing and/or product/solution management with demonstrated excellence in innovation and product development required.
• Ability to understand technical and clinical aspects of intravenous infusion business required.
• Experience in highly matrixed environments, able to work with cross-functional teams and to lead teams beyond your direct span of control required.
• Excellent communication, presentation, and interpersonal skills required. Ability to work independently and as part of a team required.
• Customer focused and results orientated required.
• Strong negotiation skills required.
• Refined ability to influence cross functional teams with authority required.
• Ability to handle and prioritize multiple projects required; adept in collaborating with others to meet project goals, timelines, and/or deliverables. Effective in organizing and prioritizing tasks to achieve established deadlines required.
• Must be proficient in PowerPoint, Word and Excel.

• Bachelor’s degree required with a…