Digital Marketer

Location: Hybrid – Occasional in‑office collaboration

Employment Type: Full‑Time

Pay Range: $70,400 – $78,800 annually

About Pacific Health Group

At Pacific Health Group we are transforming healthcare. We improve health outcomes by addressing social determinants and coordinating comprehensive community services. If you are passionate about making a difference and have the skills to lead in this dynamic environment, join our team.

The Digital Marketer will create, implement, and optimize Pacific Health Group’s online strategy to amplify our mission, engage target audiences, and drive participation in our programs. This role blends creative storytelling with data‑driven strategy – using social media, email marketing, paid advertising, and website optimization to connect communities with our life‑changing healthcare services.

• Develop and manage multi‑channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement.
• Create campaign calendars aligned with organizational priorities, health awareness months, and program launches.
• Collaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings.

• Plan and execute offline marketing campaigns including print advertisements, radio spots, direct mailers, and community bulletin placements.
• Develop brochures, posters, banners, and other physical materials to support outreach teams and event promotion.
• Coordinate with local newspapers, magazines, and broadcast media for ad placements and feature stories.
• Manage vendor relationships for printing, signage, and promotional merchandise.
• Ensure all offline marketing efforts align with brand standards, messaging consistency, and cultural sensitivity for the communities we serve.
• Track the reach, response rates, and overall ROI of traditional campaigns, using insights to guide future strategies.
• Partner with the Publicist and Graphic Designer to integrate traditional media campaigns with digital efforts for maximum visibility and impact.

• Write, edit, and publish content across social platforms, email newsletters, and website pages.
• Partner with the Publicist and Graphic Designer to produce engaging visuals, videos, and stories for campaigns.
• Maintain a consistent brand voice and style across all digital channels.

• Oversee daily posting, engagement, and monitoring on platforms including Facebook, Instagram, Linked In, and emerging channels.
• Develop strategies to increase followers, shares, and positive engagement.
• Respond to comments, messages, and inquiries in a timely, professional manner.

• Track and report on key performance indicators (KPIs) for all campaigns.
• Analyze campaign data to make informed recommendations for improving reach, conversions, and ROI.
• Conduct A/B testing to refine ad creative, messaging, and targeting.

• Optimize web pages and blog posts for search engine visibility.
• Collaborate with web developers to ensure the site is user‑friendly, accessible, and aligned with marketing goals.
• Update landing pages and service information as needed.

• Program Enrollment Push: Design and launch a targeted Facebook Ads campaign promoting Enhanced Care Management services, achieving a 50% increase in clicks and a spike in inquiries.
• Event Promotion: Coordinate email, social media, and Google Ads for a community health fair, exceeding attendance expectations with over 200 new participant sign‑ups.
• Campaign Optimization: Shift strategy to prioritize video storytelling after discovering Instagram Reels have three times the reach of static posts, resulting in higher program awareness.

• Increased program inquiries and enrollments from digital campaigns.
• Growth in social media reach, engagement, and community size.
• Higher email open and click‑through rates.
• Improved conversion rates from paid ad campaigns.

• 3‑5 years of digital marketing experience, preferably in healthcare, nonprofit, or mission‑driven sectors.
• Proven experience…