Marketing Director - La Jolla, CA

Associates at California Bank & Trust work in a relationship-centered culture where they are provided with the tools, training, and opportunities to build the best possible relationships with our clients and with each other. Our workplace culture values each associate’s unique experiences, background and perspectives and provides a collaborative environment for all employees to grow and thrive.

As a premier California-focused financial services company dedicated to serving its communities, families, and businesses (small, mid-sized and large), CB&T has been active for 70 years and has more than 80 full-service branch offices across the state. This dedication has helped the bank earn recognition as a perennial powerhouse in yearly voting for “Best Bank” and “Best Commercial Bank” from the readers of San Diego Union-Tribune and Orange County Register.

Additionally, as a division of Zions Bancorporation, the bank has collected multiple Greenwich Excellence Awards for “Overall Client Satisfaction” in Small Business & Middle Market Excellence Awards.

We’re seeking an experienced Marketing Director in La Jolla, CA to lead and unify our marketing strategy—driving advertising, communications, product positioning, and market insights to achieve ambitious growth and profitability goals.

• Directs marketing activities including advertising, public relations, marketing communications, product management, market research and electronic marketing.
• Responsible to integrate marketing activities to achieve a unified approach.
• Establishes marketing goals to attain marketing, sales and profitability goals.
• Evaluates the effectiveness of marketing programs.
• Has responsibility for developing a total marketing concept and establishing effective and imaginative marketing objectives and programs.
• Consults with and advises top management on the marketing aspects of company activities.
• Functions as an integrator and facilitator of marketing knowledge and plans into the sales culture of each affiliate (customizes marketing expertise for successful sales programs).
• Analyzes and provides conclusions by assessing demographic, competitor, and industry data to guide leadership in focusing on the annual and long-range sales targets.
• Keeps informed on competitive situations, new and successful ideas and methods in the marketing and public relations field.
• Responsible to hire, fire, coach, and manage marketing staff.
• Other duties as assigned.

• Requires a Bachelors degree in Marketing, Business or a related field and 8+ years of marketing, advertising, public relations, communications or other directly related experience.
• Senior level managerial and motivational, budgeting and project management experience required.
• A combination of education and experience may meet job requirements.
• In depth knowledge of marketing, advertising, public relations, communications processes, programs, processes and procedures, design and development of creative and resourceful programs and procedures.
• Ability to adapt a strategic view of marketplace and industry to the unique marketing strategy of the affiliate divisions.
• Self-motivated and results orientation.
• Must have exceptional management, organizational, analytical, presentation and communication skills, both written and verbal.
• Ability to multi-task, meet deadlines and execute on deliverables.
• Ability to work in a fast-paced, self-directed and changing environment.
• Well-developed leadership, marketing, consultative, and influencing skills.
• Excellent problem resolution and client relationship skills.
• Applies highly advanced technologies, scientific principles, theories and concepts in decision-making and problem-solving activities.
• Requires an in-depth knowledge of related fields and the ability to apply that information to the current role.

• Medical, Dental and Vision Insurance – START DAY ONE!
• Life and Disability Insurance, Paid Paternal Leave, and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA), and dependent care accounts
• Paid Training, Paid Time Off (PTO), and 11 Paid Federal Holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in…