Marketing Communications Manager - San Diego, CA Office

Overview

The Marketing Communications Manager plays a key role in the successful execution of Blu Peak Credit Union’s marketing and digital banking strategic plans. The manager supports the VP, Marketing and Digital Experience by driving initiatives that enhance the credit union’s visibility, digital transformation efforts, and member experience. This position holds the ultimate responsibility of managing the day‑to‑day operations of the marketing and digital banking team.

The role is responsible for the execution and oversight of integrated marketing, internal and external communications, and brand management initiatives ensuring all messaging, campaigns, and materials consistently support the credit union’s brand, member engagement goals, and strategic objectives. The position collaborates cross‑functionally with internal stakeholders to promote products, support digital adoption, and drive member growth.

• Develops and implements integrated marketing campaigns to attract, engage, and retain members across digital and traditional channels.
• Leads cross‑functional marketing initiatives including product rollouts, promotions, new technology launches, digital channel enhancements, and member onboarding communications.
• Oversees the development and maintenance of the marketing content calendar and coordinate execution across all digital, traditional and branch channels.
• Collaborates with creative and product teams to develop compelling marketing materials aligned with member needs and business goals.
• Maintains brand consistency across all internal and external communications and ensures adherence to visual and style guidelines.

• Supports marketing strategies that drive digital platform adoption and optimize the digital banking member experience.
• Oversees the evaluation, development, testing, and implementation of new digital banking platform initiatives.
• Evaluates digital member journeys to ensure touchpoints are intuitive, on‑brand, and optimized for engagement and performance.
• Uses analytics and campaign data to refine messaging, target segments, and improve member communication effectiveness.

• Translates product features and benefits into clear, member‑focused messaging across campaigns and collateral.
• Manages marketing for key product areas, particularly deposit and loan offerings, including promotional campaigns and product lifecycle support.
• Works closely with compliance and product teams to ensure marketing materials meet regulatory and brand standards.
• Supports special event planning and implementation, including the annual employee meeting, strategic partner events, Annual Membership meeting, special board meetings, media events, business development events/on‑sites, community events, and member education events (ex. workshops). Occasional meeting/event staffing support as assigned.

• Leads and manages a high‑performing marketing and digital banking team, providing coaching, guidance, performance management, and professional development.
• Prioritizes and assigns marketing projects, ensuring delivery is timely, accurate, and aligned with strategic objectives.
• Collaborates cross‑functionally to ensure alignment and support for enterprise‑wide initiatives and campaigns.

• Develops and manages assigned marketing, digital experience, and research budgets, ensuring programs are executed within financial guidelines.
• Oversees third‑party vendors and agency partners to support campaign execution, creative development, printing, mailing, and digital production.
• Processes payables/receivables and provides budget variance reports, expense tracking, and recommendations for cost optimization.
• Leads the development, deployment, and implementation of Blu Peak’s marketing automation tools, including its integration into enterprise‑wide systems (core, account and loan origination systems, digital banking platforms, etc.) to improve member relationship building and member profitability.

• Monitors and reports on campaign performance, using…