Marketing Director - La Jolla, CA

Associates at California Bank & Trust work in a relationship-centered culture where they are provided with the tools, training, and opportunities to build the best possible relationships with our clients and with each other. Our workplace culture values each associate's unique experiences, background and perspectives and provides a collaborative environment for all employees to grow and thrive.

As a premier California-focused financial services company dedicated to serving its communities, families, and businesses (small, mid‑size and large), CB&T has been active for 70 years and has more than 80 full‑service branch offices across the state. This dedication has helped the bank earn recognition as a perennial powerhouse in yearly voting for "Best Bank" and "Best Commercial Bank" from the readers of San Diego Union‑Tribune and Orange County Register.

Additionally, as a division of Zions Bancorporation, the bank has collected multiple Greenwich Excellence Awards for "Overall Client Satisfaction" in Small Business & Middle Market Excellence Awards.

We’re seeking an experienced Marketing Director to lead and unify our marketing strategy‑driving advertising, communications, product positioning, and market insights to achieve ambitious growth and profitability goals.

• Direct marketing activities including advertising, public relations, marketing communications, product management, market research, and electronic marketing.
• Integrate marketing activities to achieve a unified approach.
• Establish marketing goals to attain marketing, sales and profitability objectives.
• Evaluate the effectiveness of marketing programs.
• Develop a total marketing concept and establish effective and imaginative marketing objectives and programs.
• Consult with and advise top management on the marketing aspects of company activities.
• Facilitate marketing knowledge and plans into the sales culture of each affiliate, customizing marketing expertise for successful sales programs.
• Analyze and provide conclusions by assessing demographic, competitor, and industry data to guide leadership in focusing on the annual and long‑range sales targets.
• Stay informed on competitive situations, new and successful ideas and methods in marketing and public relations.
• Hire, fire, coach, and manage marketing staff.
• Perform other duties as assigned.

• Bachelor’s degree in Marketing, Business or a related field and 8+ years of marketing, advertising, public relations, communications or other directly related experience.
• Senior‑level managerial and motivational, budgeting and project‑management experience required.
• A combination of education and experience may meet job requirements.
• In‑depth knowledge of marketing, advertising, public relations, communications processes, programs, and creative development.
• Ability to adapt a strategic view of the marketplace and industry to the unique marketing strategy of the affiliate divisions.
• Self‑motivated and results‑oriented.
• Exceptional management, organizational, analytical, presentation and communication skills, both written and verbal.
• Ability to multi‑task, meet deadlines and execute on deliverables.
• Ability to work in a fast‑paced, self‑directed and changing environment.
• Well‑developed leadership, marketing, consultative, and influencing skills.
• Excellent problem‑resolution and client‑relationship skills.
• Application of advanced technologies, scientific principles, theories and concepts in decision‑making and problem‑solving activities.
• In‑depth knowledge of related fields and ability to apply that information to the current role.

• Medical, Dental and Vision Insurance – START DAY ONE!
• Life and Disability Insurance, Paid Paternal Leave, and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA), and dependent care accounts
• Paid Training, Paid Time Off (PTO), and 11 Paid Federal Holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
• Mental health benefits, including coaching and therapy sessions
• Tuition Reimbursement for qualifying employees
• Employee Ambassador preferred banking products