Social Media and Marketing Manager

Overview

The Social Media and Marketing Manager will work closely with the Sales, Marketing, Revenue, and Communications teams and reports to the Director of Marketing & PR. This role is a highly creative, visually driven position focused on storytelling, brand image, and digital presence for Fairmont Grand Del Mar. The ideal candidate is a content creator, storyteller, and designer at heart, with a strong understanding of luxury branding, social media trends, public relations, and visual communications.

This position leads the creation of compelling social media content, PR-driven storytelling, and graphic design assets, both digital and print, ensuring the hotel’s experiences are consistently aspirational, on-brand, and highly shareable. This role plays a key part in shaping how Fairmont Grand Del Mar is perceived across social platforms, media outlets, partnerships, and guest touchpoints, while supporting revenue growth, brand awareness, and community engagement.

• Develop, manage, and execute comprehensive and social media strategies that engage local, national, and international audiences.
• Lead content creation across platforms including Instagram, Facebook, Linked In, Pinterest, You Tube, hotel blogs, and emerging channels.
• Create visually compelling and elaborate posts, stories, reels, short-form videos, and campaigns that reflect the hotel’s luxury positioning appealing to a sophisticated demographic.
• Own the social content calendar, ensuring alignment with brand initiatives, seasonal campaigns, robust programming and revenue goals.
• Monitor trends, platform updates, and cultural moments to keep content fresh, relevant, and innovative.

• Design high-quality digital and print marketing assets using Adobe InDesign (required), including social graphics, media kits, event collateral, brand presentations, signage, and in-room/guest facing promotional materials.
• Collaborate with Marketing, PR, and Operations teams to produce on-brand creative assets that support campaigns, events, and partnerships.
• Maintain brand consistency across all visuals while introducing creative concepts that elevate the brand.
• Support layout, formatting, and design needs for press materials, presentations, leaflets, and internal communications.

• Partner closely with the Communications team to support PR initiatives, media storytelling, and brand visibility.
• Coordinate influencer, media, and journalist collaborations, including making reservations and host stays, content creation, and asset delivery. Must be available to work on weekend and during evenings if needed.
• Participate in and support media photo shoots, video shoots, and branded content productions with external partners.
• Assist in the creation of press-ready visuals, media assets, and storytelling content for earned media opportunities.

• Develop and execute hotel-specific paid social campaigns.
• Support campaign creative, audience targeting, and optimization across platforms such as Meta, Linked In, Google, Pinterest, and You Tube.
• Track campaign performance, engagement, and ROI, reporting insights and results to leadership.

• Track and report on social media growth, engagement, reach, and campaign performance.
• Set annual social media and engagement goals and develop strategies to achieve them.
• Leverage insights to refine content, creative direction, and posting strategies.

• Oversee online reputation management, including monitoring and responding to guest reviews within 24 hours and social media comments with a consistent, luxury-focused brand voice, while collaborating with internal teams to address feedback and enhance guest satisfaction.

• Work cross-functionally with Marketing, PR, Food and Beverage, Revenue, Reservations, and Operations teams.
• Support community partnerships, programming, events, and brand collaborations through content creation and promotion.
• Manage vendor and agency relationships related to public relations agencies and partnership…