Social Media and Marketing Manager

Company Description

At Fairmont Grand del Mar, We make special Happen. Discover a soulful sanctuary where finding yourself comes naturally. Magic sits around every corner and within every conversation. It enchants through the charm of Los Peñasquitos Canyon and the sunshine of San Diego. It’s where classic meets cool, the fine unwinds into fun, and inspiration leads to immersion.

Bask in the San Diego sunshine and enjoy our five-star setting at Fairmont Grand Del Mar. Immersed in nature, the resort hosts 249 elegantly appointed guestrooms and suites, an 18-hole private Tom Fazio-designed golf course, a five-star spa and offers two dozen weekly outdoor activities across the 400 acres of dramatic canyon scenery including yoga, meditation and archery. The Grand includes six different dining venues, including San Diego’s only three-Michelin starred restaurant, Addison.

Growth and advancement are not only accessible but actively encouraged. We promote a balanced life for our colleagues and continually seek new ways to enhance our environment and support our beautiful home of San Diego.

• Employee benefit card offering discounted rates in Accor worldwide for you and your family
• Learning programs through our Academies designed to sharpen your skills
• Ability to make a difference through our Corporate Social Responsibility activities
• Career development opportunities with national and international promotion opportunities. The sky is your limit.
• Salary Range: $75,000.00 to $80,000.00 Gross Annually.

The Social Media and Marketing Manager will work closely with the Sales, Marketing, Revenue, and Communications teams and reports to the Director of Marketing & PR. This role is a highly creative, visually driven position focused on storytelling, brand image, and digital presence for Fairmont Grand Del Mar.

The ideal candidate is a content creator, storyteller, and designer at heart, with a strong understanding of luxury branding, social media trends, public relations, and visual communications. This position leads the creation of compelling social media content, PR-driven storytelling, and graphic design assets, both digital and print, ensuring the hotel’s experiences are consistently aspirational, on-brand, and highly shareable.

This role plays a key part in shaping how Fairmont Grand Del Mar is perceived across social platforms, media outlets, partnerships, and guest touchpoints, while supporting revenue growth, brand awareness, and community engagement.

• Develop, manage, and execute comprehensive and social media strategies that engage local, national, and international audiences.
• Lead content creation across platforms including Instagram, Facebook, Linked In, Pinterest, You Tube, hotel blogs, and emerging channels.
• Create visually compelling and elaborate posts, stories, reels, short-form videos, and campaigns that reflect the hotel’s luxury positioning appealing to a sophisticated demographic.
• Own the social content calendar, ensuring alignment with brand initiatives, seasonal campaigns, robust programming and revenue goals.
• Monitor trends, platform updates, and cultural moments to keep content fresh, relevant, and innovative.

• Design high-quality digital and print marketing assets using Adobe InDesign (required), including social graphics, media kits, event collateral, brand presentations, signage, and in-room/guest facing promotional materials.
• Collaborate with Marketing, PR, and Operations teams to produce on-brand creative assets that support campaigns, events, and partnerships.
• Maintain brand consistency across all visuals while introducing creative concepts that elevate the brand.
• Support layout, formatting, and design needs for press materials, presentations, leaflets, and internal communications.

• Partner closely with the Communications team to support PR initiatives, media storytelling, and brand visibility.
• Coordinate influencer, media, and journalist collaborations, including making reservations and host stays, content creation, and asset delivery. Must be available…