Social Media and Marketing Manager

Overview

Fairmont Grand Del Mar – a luxury resort in San Diego – offers a five-star setting with 249 guestrooms and suites, an 18‑hole Tom Fazio‑designed golf course, a five‑star spa, and multiple dining experiences. Growth and advancement are encouraged, with a focus on balancing work and life in the San Diego area.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide for you and your family
• Learning programs through our Academies designed to sharpen your skills
• Ability to make a difference through our Corporate Social Responsibility activities
• Career development opportunities with national and international promotion opportunities. The sky is your limit.
• Salary Range: $75,000.00 to $80,000.00 Gross Annually.

The Social Media and Marketing Manager will work closely with the Sales, Marketing, Revenue, and Communications teams and reports to the Director of Marketing & PR. This role is a highly creative, visually driven position focused on storytelling, brand image, and digital presence for Fairmont Grand Del Mar. The ideal candidate is a content creator, storyteller, and designer at heart, with a strong understanding of luxury branding, social media trends, public relations, and visual communications.

This position leads the creation of compelling social media content, PR‑driven storytelling, and graphic design assets, both digital and print, ensuring the hotel's experiences are consistently aspirational, on‑brand, and highly shareable. This role plays a key part in shaping how Fairmont Grand Del Mar is perceived across social platforms, media outlets, partnerships, and guest touchpoints, while supporting revenue growth, brand awareness, and community engagement.

Essential Functions & Key Responsibilities

• Develop, manage, and execute comprehensive and social media strategies that engage local, national, and international audiences.
• Lead content creation across platforms including Instagram, Facebook, Linked In, Pinterest, You Tube, hotel blogs, and emerging channels.
• Create visually compelling posts, stories, reels, short‑form videos, and campaigns that reflect the hotel's luxury positioning.
• Own the social content calendar, ensuring alignment with brand initiatives, seasonal campaigns, robust programming and revenue goals.
• Monitor trends, platform updates, and cultural moments to keep content fresh, relevant, and innovative.

• Design high‑quality digital and print marketing assets using Adobe InDesign (required), including social graphics, media kits, event collateral, brand presentations, signage, and in‑room/guest facing promotional materials.
• Collaborate with Marketing, PR, and Operations teams to produce on‑brand creative assets that support campaigns, events, and partnerships.
• Maintain brand consistency across all visuals while introducing creative concepts that elevate the brand.
• Support layout, formatting, and design needs for press materials, presentations, leaflets, and internal communications.

• Partner closely with the Communications team to support PR initiatives, media storytelling, and brand visibility.
• Coordinate influencer, media, and journalist collaborations, including making reservations and host stays, content creation, and asset delivery. Must be available to work on weekend and during evenings if needed.
• Participate in and support media photo shoots, video shoots, and branded content productions with external partners.
• Assist in the creation of press‑ready visuals, media assets, and storytelling content for earned media opportunities.

• Develop and execute hotel‑specific paid social campaigns.
• Support campaign creative, audience targeting, and optimization across platforms such as Meta, Linked In, Google, Pinterest, and You Tube.
• Track campaign performance, engagement, and ROI, reporting insights and results to leadership.

• Track and report on social media growth, engagement, reach, and campaign performance.
• Set annual social media and engagement goals and develop strategies to achieve them.
• Leverage insights to…