Marketing Coordinator

Description

Berkshire Hathaway Home Services California Properties—award winner of Real Estate Agency Brand of the Year in the 26th annual Harris Poll Equi Trend® Study and a recognized leader in the real estate industry—is currently seeking a Marketing Coordinator to join our dynamic team in our La Jolla office.

The Marketing Coordinator provides sales associates with administrative, marketing and social media support in addition to general office support and computer assistance.

• As the first point of contact, provide administrative, clerical and technical support to management and sales associates which may include: assisting sales associates with sending and receiving company e-mails, providing computer assistance, ensuring forms are stocked, answer phones, greet visitors, route mail, prepare schedules and maintain lobby – daily.
• Maintain office equipment to ensure they are operating efficiently and assist sales associates with any troubleshooting needs which may include Wi‑Fi and internet issues.
• May assist with license transfer or annual license renewal.
• May train new staff and serve as back‑up to other office staff.

• Assist in our online marketing campaigns and business development.
• Create brochures, flyers/postcards, marketing materials, and other promotional pieces.
• May create letters to clients, presentation materials, sales associate introduction cards, and prepare buyers and sellers guides.
• Capture and analyze data trends and generate reports.
• Conduct orientation training to new sales associates during the on‑boarding process and maintain and continuously update on‑boarding marketing materials.
• Assist new agents in setting up their office, accessing Multiple Listing Service (MLS), and training on computer applications, tools and office equipment.

• Plan and publish daily content for social platforms (Instagram, Facebook, Twitter, You Tube), interact with Social Media Influencers, and bloggers.
• Create content and interact directly with customers, marketing team and sales team.
• Make recommendations for edge‑cutting social media content and help define social media direction.
• Be actively engaging with our clients and fans: re‑sharing content, commenting on content, responding back to comments as well as either answering messages or directing those people to the correct resource.
• Establish regular and meaningful social media reporting and share insights.
• Write and develop social media copy and maintain updates on our social media accounts.
• Work to consistently increase our social media reach and engagement with existing audiences and develop strategies to identify and capture new audiences to grow our online community and build brand advocacy.
• Set up and update client and customer sphere of influence databases; and create farming database for sales associates.
• Maintain internet by updating company website and sales associate’s personal websites/pages.
• Perform any additional responsibilities as requested or assigned.

• Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
• Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
• Establish and maintain positive and productive work relationships with all staff, customers and business partners.
• Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
• Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.

• Associate’s degree in business administration or related field; or equivalent work experience and knowledge.

• Experience in social media, social media marketing and social media channels/platforms.
• A minimum of one…