Brand Manager

Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our leading‑edge AI, high performance, low‑power computing, and unrivaled connectivity deliver proven solutions that transform major industries. At Qualcomm, we are engineering human progress.

Join our incredible marketing team as a Brand Manager and help us build world‑class brands, drive value and support our growing businesses.

Join our dynamic marketing team as a Brand Manager at Qualcomm, where you will play a pivotal role in shaping, evolving, and managing brand identity. This position requires a strategic thinker who thrives in a fast‑paced collaborative environment and is committed to achieving brand excellence across all company touchpoints.

• Support data‑informed brand identity transformations through conducting comprehensive market research, audits, and competitive analysis, while collaborating closely with creative teams and external agencies.

• Guide internal teams in the development of names for new products and programs, ensuring alignment with Qualcomm’s overall brand architecture and naming strategy.
• Oversee foundational brand asset development process from creative briefing, stakeholder management, project management to approvals and communications.
• Manage project budgets and resources to ensure timely and cost‑effective delivery.
• Partner with agencies and in‑house teams to drive creative excellence and operational efficiencies.
• Develop project plans that ensure critical milestones are met efficiently without sacrificing quality.
• Ensure brand guidelines stay current and reflect brand changes.
• Manage and lead brand trainings, presenting guidance to cross‑functional teams and agencies.

• Champion brand consistency, working collaboratively with functional teams to ensure marketing materials adhere to the brand guidelines globally.
• Provide brand guidance and strategic support to all internal teams and agencies, fostering a strong brand advocacy culture within the organization.
• Share regular brand updates with internal team(s) and agencies through newsletters and trainings.

This is a highly collaborative position and requires the ability to communicate openly and respectfully, with individuals inside and across other teams. This candidate will need both flexibility and focus to respond to priorities across a diverse set of audiences.

This is an office‑based position located in San Diego, CA.

• Bachelor’s degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
• Associate’s degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.
• High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
• Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

• Bachelor’s degree and minimum 10+ years of experience in Brand or Marketing related fields.
• Strong understanding of brand value and brand concepts including principles, positioning architecture, naming, identity and governance and experience implementing them in a dynamic and global company.
• Ability to identify whether creative meets brand standards and guidelines.
• Strategic and analytic thinker with the ability to bring new ideas to the table.
• Professional presence and ability to work with all levels of the organization.
• Ability to comprehend and apply research findings to inform recommendations.
• Ability to execute and thrive in a fast‑paced environment.
• Strong organizational abilities and experience in managing creative agencies.
• Strong knowledge of creative development process from briefing to file types.
• Excellent written and verbal communication skills, including active listening abilities.
• Strong PowerPoint and presentation skills.
• Ability to thrive in a fast‑paced environment, collaborating with global teammates in multiple regions.
• Experience leveraging…