Brand Manager

People Hive is partnering with Solely — Fast Company’s #2 Most Innovative Company in the World – on a Brand Manager search. Our client is a mission-driven CPG brand scaling radically simple, organic fruit snacks from farm to shelf, and they need a strategic brand leader to drive growth and innovation. Solely ()

• Love owning end-to-end brand strategy – from consumer insights to innovation launches to influencer campaigns?
• Energized by building brands consumers crave while driving measurable business results?
• Thrive at the intersection of creativity and analytics, balancing storytelling with ROI?

This isn’t a back-office marketing role. You’ll own brand strategy, budget management, innovation commercialization, and influencer leadership while partnering across Sales, R&D, Supply Chain, and Customer Success. High visibility, high impact, high autonomy, perfect for someone who combines strategic thinking with execution excellence and thrives in lean, fast-paced startups.

• Full P&L Ownership: You’ll have real brand ownership with budget authority and strategic decision-making power
• Farm to Shelf Integration: Work directly with our Latin America farms and understand our vertically integrated supply chain from crop to consumer
• Innovation at Speed: Lead product innovation in a lean environment where you can test, learn, and scale quickly without layers of bureaucracy
• Direct Leadership Access: Regular touchpoints with VP Marketing and C-suite
• Build What’s Missing: You’ll have the autonomy to create systems, tools, and processes that don’t exist yet as we scale
• Mission-Driven Impact: Every decision you make connects to reshaping how people think about snacking and food transparency

As Brand Manager, you’ll own strategy, execution, and results for the Solely brand with full brand responsibility spanning consumer insights, innovation pipeline, budget management, integrated marketing leadership, and influencer strategy. You’ll be the bridge between strategic thinking and flawless execution, equally comfortable analyzing Nielsen data and briefing creative agencies.

• Own brand strategy, positioning, and annual brand plan for assigned categories
• Manage marketing budgets (six figures ), ensuring efficient investment and measurable ROI across channels (digital, influencer, retail activation, PR, events)
• Translate consumer and category insights into strategies that drive brand growth and long-term equity
• Track brand health metrics (awareness, consideration, purchase intent, household penetration) and adjust strategy based on performance data
• Build business cases that connect brand-building activities to revenue impact and present to leadership

• Lead end-to-end innovation pipeline: concept development, consumer testing, business case creation, cross-functional commercialization, launch execution, and post-launch tracking
• Partner with R&D, Operations, and Supply Chain to bring new products from idea to shelf—you’ll own the timeline, the business case, and the go-to-market strategy
• Identify and evaluate innovative partners (co-packers, ingredient suppliers, technology partners) that can enhance brand growth and help us stay ahead
• Manage innovation timelines, budgets, and cross-functional work streams
• Own post-launch analysis:
  Did it work? Why or why not? What do we do next?

• Lead agency partners (creative, PR, digital) to deliver breakthrough brand communications across all channels
• Own Solely’s influencer strategy and execution—from identifying partners to managing content creation, negotiating partnerships, and measuring impact (reach, engagement, conversion, sales lift)
• Develop integrated campaigns that connect brand storytelling with business objectives—ensuring every dollar spent ladders up to growth
• Manage creative briefs, campaign calendars, and content production workflows
• Stay ahead of social and cultural trends to keep Solely relevant and resonant with evolving consumer expectations

• Partner with Sales to create compelling, fact-based selling stories rooted in consumer…