Vice President of Marketing

Vice President of Marketing – Splitero

Base pay range: $/yr - $/yr

As a Vice President of Marketing, you will play a pivotal role in propelling our business to new heights and positioning Splitero as the premier partner in the home equity space. Your creative and analytical mindset will drive a continuously evolving marketing strategy, attracting homeowners to our innovative home equity investment product and future offerings. Reporting directly to the CEO, you will lead a team of marketing professionals and foster close collaboration with our product, sales, finance, and legal teams, shaping the future of our company.

Responsibilities

• Develop and execute innovative, data‑driven marketing campaigns to drive homeowner acquisition, engagement, and retention.

• Lead marketing strategy and growth plans that align with Splitero growth goals, prioritizing scalable initiatives that lead us to become the top HEI choice among homeowners.

• Partner with Finance to forecast, monitor, and optimize the marketing budget.

• Manage an omnichannel approach and experimentation to constantly iterate and improve marketing strategy.

• Build and maintain reporting to measure marketing performance, identifying insights and actionable improvements.

• Analyze marketing campaign success and homeowner demographics and data, identifying opportunities to refine marketing and sales strategies based on data‑driven insights.

• Work closely with Sales Leadership to align marketing efforts with sales objectives, enabling lead generation and conversion.

• Collaborate with product teams to ensure consistent messaging and positioning across all touchpoints.

• Monitor industry trends and competitor activities to inform marketing strategy and identify opportunities.

About You

• 7+ years of experience leading marketing functions in the fintech, real estate, or mortgage sectors.

• Proven experience scaling businesses through marketing strategy.

• Track record of managing $15M+ annual marketing budgets.

• Strong business acumen and strategic mindset, able to align departmental and organizational goals.

• Strong analytical skills: the ability to track and measure metrics, forecast performance and revenue, create reports, and present data to leadership.

• Deep understanding of homeowner acquisition, engagement, and retention strategies, including digital marketing, SEO, SEM, email marketing, and performance analytics.

• Experience managing and optimizing a marketing budget to ensure high ROAS while balancing short‑term and long‑term goals.

• Skilled in using marketing tools and platforms such as Salesforce Marketing Cloud, analytics dashboards, marketing automation tools, and ad platforms.

• Exceptional ability to articulate ideas, present data, and deliver compelling messaging internally and externally.

• Ability to pivot quickly due to changing priorities, goals, and circumstances.

• Comfortable communicating and building relationships in a remote‑first environment.

• Desire to participate in a fast‑paced growth‑stage startup.

• Adaptability: embraces changing circumstances with resiliency and positivity.

• Team‑Oriented: prioritizes collaboration, inclusivity, and teammate support.

Seniority level

Executive

Employment type

Full‑time

Job function

Management

Industries

Business Consulting and Services

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