Sr. Director, Brand

The Role

Title:

Sr. Director, Brand

Team:
Marketing

Location:

San Diego, CA Hybrid or Remote

Reports To:

CMO or their designee

About Practice Tek

Stop scrolling—you might find the job you’re looking for! At Practice Tek, we don’t do ordinary; we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works.

That’s the vibe here: high‑energy, high‑impact, and 100% human. Ready to jump in? Let’s go!

We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. Practice Tek is one of the largest retail‑healthcare tech providers in North America, offering everything a practitioner would need, from pre‑encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide.

Over the years, we’ve brought together the best‑in‑class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with Practice Tek is full of opportunity.

We believe in showing up with consistent care, staying always ahead, keeping our approach market‑in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together.

At Practice Tek, you’ll get to:

• Shape the future of healthcare with technology solutions that are always evolving to meet real‑world needs

• Team up with passionate, talented people who care deeply about patients, providers, and making a difference

• See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone

• Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development

Why You’ll Love It Here

As part of the Tek Tribe, you’ll enjoy:

• Comprehensive health, dental, and vision coverage options

• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing

• Flexible paid time off, sick time, and 10 company‑paid holidays

• 401(k) plan with company match to help you build your future

• Culture Committee driving initiatives that spark connection, fun, and belonging

• A workplace powered by innovation, collaboration, and energy every day

What You’ll Do

Here’s how you’ll help us bring our mission to life and show up as a Trusted Partner:

Brand Strategy & Architecture

• Define and maintain the Practice Tek enterprise brand narrative, positioning, and visual identity

• Build and govern the brand architecture across all product brands to ensure clarity, consistency, and market differentiation

• Develop and manage the employer/employee brand strategy to support talent acquisition, retention, and culture

Integrated Brand Execution

• Lead development of multi‑channel brand campaigns across paid, owned, earned, and internal channels

• Create core brand assets: messaging frameworks, playbooks, creative guidelines, and content templates

• Partner with product marketing, growth marketing, HR/People, and GTM leaders to ensure brand alignment across every touchpoint

PR & Communications

• Own corporate communications and media relations; develop proactive PR strategy tied to business goals

• Prepare leadership for media interactions; develop messaging, briefing docs, and narrative angles

• Manage response for reactive issues and reputation risks

Agency + Vendor Management

• Source, evaluate, and manage creative, PR, and brand agencies

• Set scopes, drive accountability, and ensure agency output meets brand and business expectations

• Optimize budget allocations across brand initiatives for…