Americas Consulting Relationship Marketing Leader, Associate Director

EY invites you to apply for the Americas Consulting Relationship Marketing Leader, Associate Director role.

Location:

Anywhere in Country

Overview

EY Americas Consulting Brand, Marketing and Communications (BMC) organization seeks a strategic Relationship Marketing leader to elevate EY Consulting’s brand visibility through strategic partnerships and thought leadership initiatives.

Key Responsibilities

University Relations & Academic Partnerships

• Lead strategic relationship development and management with tier‑1 universities such as MIT, Harvard and other prestigious institutions.

• Design and execute comprehensive university engagement strategies that enhance EY’s brand visibility, talent pipeline and thought leadership positioning.

• Collaborate with university research centers, business schools and innovation labs to create co‑branded content, research initiatives and executive education programs.

• Manage university‑specific marketing campaigns, speaking opportunities and executive presence at key academic conferences and events.

Analyst Relations Content Pipeline Development

• Spearhead the development of a comprehensive content pipeline specifically designed for EY consulting professionals to leverage with industry analysts.

• Develop targeted content strategies to support AR objectives and deepen strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc).

• Create and manage a robust content library including research reports, case studies, POV pieces and data‑driven insights for analyst interactions.

• Coordinate with subject matter experts across service lines to ensure content accuracy, relevance and strategic alignment.

• Monitor analyst research cycles and editorial calendars to optimize content timing and maximize coverage opportunities.

Alliance Marketing Coordination

• Serve as the primary liaison between EY Americas Consulting and the broader Alliance BMC team to ensure seamless integration of marketing messages and campaign strategies.

• Develop and maintain comprehensive marketing calendar alignment processes that optimize market timing and avoid message conflicts.

• Coordinate cross‑alliance campaign development, ensuring EY Consulting’s unique value propositions are effectively integrated into broader alliance marketing initiatives.

• Facilitate regular strategic alignment sessions between consulting and alliance marketing teams to identify collaboration opportunities and ensure consistent brand messaging.

Strategic Brand Building

• Drive thought leadership positioning through strategic content development and executive visibility programs.

• Develop and execute integrated marketing campaigns that leverage university partnerships, analyst relationships and alliance coordination.

• Monitor competitive landscape and market trends to identify brand positioning opportunities and threats.

• Measure and report on relationship marketing ROI through comprehensive analytics and KPI tracking.

Core Qualifications

• Master’s degree in marketing, Business Administration, Communications or related field; MBA preferred.

• Minimum 15 years of progressive marketing experience with at least 8 years in senior relationship marketing or partnership marketing roles.

• Demonstrated success in building and managing strategic relationships with academic institutions, industry analysts or alliance partners.

• Proven track record of developing and executing comprehensive content strategies that drive business outcomes.

• Deep understanding of B2B marketing, thought leadership development and executive positioning strategies.

• Strong analytical skills with experience in marketing measurement, ROI analysis and performance optimization.

• Exceptional interpersonal and relationship‑building skills with ability to engage effectively with C‑suite executives, academic leaders and industry analysts.

• Outstanding project management capabilities with experience managing complex, multi‑stakeholder initiatives.

• Strategic thinking ability with strong business acumen and understanding of consulting industry dynamics.

• Excellent written and verbal communication skills with ability to create compelling content and…