Marketing Manager San Diego, CA

Position Summary

The Marketing Manager owns brand governance, demand generation, strategic partnerships, and experiential marketing for Snake Oil Cocktail Company and its venues. This role exists to professionalize marketing execution, expand market presence through intentional partnerships and company produced events, and align all marketing activity to sales strategy and operational capacity.

The Marketing Manager translates business priorities into structured campaigns, curated experiences, and external visibility initiatives that drive measurable commercial impact. This role exercises independent judgment, operates with high accountability, and serves as the primary owner of external marketing vendors including social media and public relations agencies.

This position requires disciplined leadership presence, including the facilitation and participation in recurring cross functional meetings to ensure alignment across Sales, Operations, and Marketing.

Brand Strategy and Governance

• Own and enforce brand standards across all venues, channels, partnerships, and collateral
• Ensure consistent visual, verbal, and experiential brand representation across owned and produced events
• Maintain and evolve brand positioning in alignment with growth strategy and market opportunities
• Prevent unauthorized, inconsistent, or off brand marketing activity

Strategic Partnerships and Market Visibility

• Identify, evaluate, and manage strategic vendor and venue partnerships that support brand exposure and revenue growth
• Lead development of company produced events such as industry showcases, bridal events, styled shoots, and media presentations
• Collaborate with Operations and Sales to ensure partnerships and events align with operational feasibility and commercial goals
• Serve as brand steward in external collaborations, ensuring premium positioning and execution discipline

Experiential Marketing and Content Production

• Own concept development and execution of styled shoots and experiential content initiatives
• Oversee creative direction to ensure assets support sales enablement and brand storytelling
• Ensure experiential marketing efforts translate into reusable, high quality content for campaigns and sales tools

Demand Generation and Campaign Execution

• Design and execute structured marketing campaigns aligned to venue sales goals and seasonal demand
• Build and maintain disciplined campaign calendars rather than reactive one off promotions
• Support lead generation for venue and event sales through integrated campaigns and partnerships
• Partner with Sales leadership to align campaigns to pipeline needs and target client segments

Digital, Social Media, and Public Relations Oversight

• Own website content, structure, and optimization
• Direct social media strategy with emphasis on brand elevation, audience growth, and conversion support
• Manage external social media agencies and public relations firms, including scope, performance, and deliverables
• Ensure earned media, press placements, and digital presence reinforce premium positioning

Sales Enablement

• Develop marketing assets that directly support Senior Sales Managers
• Create pitch decks, proposals, and visual tools aligned to brand and pricing strategy
• Ensure marketing materials reinforce commercial discipline and premium value proposition

Performance Measurement and Reporting

• Track campaign performance, partnership impact, and marketing return on investment
• Provide regular reporting on lead quality, engagement, and revenue influence
• Recommend course corrections based on data rather than anecdote
• Maintain clarity on which initiatives drive revenue versus distraction

Cross Functional Leadership and Cadence

• Establish and run regular cross functional marketing, sales, and operations alignment meetings
• Attend leadership and planning meetings as required to ensure visibility and accountability
• Partner with Vice President of Operations to align marketing timing with operational capacity
• Participate in leadership planning discussions as a commercial stakeholder.

• Strategic marketing planning with execution discipline
• Strong commercial and revenue oriented mindset
• Ability to manage…