Senior Manager, Product Marketing

EO Discover 2.0:
The platform for smarter leak management.

ASTERRA is a successful Earth observation company specializing in SAR analytics and innovative technological solutions. ASTERRA’s SaaS platform provides satellite-based infrastructure intelligence to a wide range of industries. Through AI technology and geospatial expertise, ASTERRA delivers advanced monitoring solutions that empower organizations to make informed decisions and drive positive impact.

The Senior Manager, Product Marketing is a strategic leader responsible for defining and executing ASTERRA’s product marketing strategy from concept through market success. This role oversees product positioning, productization, go-to-market planning, pricing strategy, and lifecycle management to ensure strong product adoption, clarity, and market impact. You will architect ASTERRA’s Product Launch Program, translate technical innovation into commercially viable offerings, and equip global Sales Partner teams with the stories, tools, and frameworks needed to drive measurable growth.

This role sits at the intersection of Product, Marketing, and Revenue, balancing analytical rigor with strategic creativity.

• Owntheend-to-endGTMstrategyforallproductsandfeaturereleases.
• Partner with Product and Salesteamstodefinetargetsegments ,usecases,andsuccessmetrics.
• Collaborate with Demand Generationtoplancampaignsandfieldprogramsthataccelerateadoption .
• Develop clear,differentiatedvaluepropositionsandproductmessagingfor
  
  ASTERRA’score&emerging solutions.
• Buildnarrativesthatconnect
  
  ASTERRA’stechnicalinnovationstocustomerneedsandindustryoutcomes.
• Ensureconsistentmessagingacrossweb,sales,partner,andfieldcommunications.

• Reviewandanalyzemarketresearchandindustrytrendsforstrategicplanning.
• Lead market, competitive, and product performance analyses to identify trends, threats, and opportunities.
• Partner with Product and Financeteamstoassess ROIandmarketperformance.
• Define market-ready packages,tiers,andbundlesalignedwithcustomerandindustryneeds.
• Workwith Product Managementtoensurecleardefinitionsoffeatures ,value,andusecases.

• Build and manage pricing and packaging frameworks that balance competitiveness, profitability, and customer value.
• Workwith Finance and Salestorefineandoperationalizepricingstrategies .
• Provide Saleswithvalue-basedpricingtoolsandnarratives.

• Managethefullproductlifecyclefromideationtoend-of-life.
• Develop and execute lifecycle-tailored marketing plans to optimize product performance and retention.
• Monitormarketneedstoidentifynewproductopportunitiesorsegmentexpansions.

• Createstandardizedlaunchplaybookswithdefinedphasesandsuccessmetrics.
• Lead cross-functional launch teams across Product, Sales, Demand Gen, Customer Success, and Partners.
• Develop launch assets, including messaging frameworks, presentations, competitive briefs, and media kits.
• Measurelaunchsuccess,adoption,andROI.
• Train Salesand Partnerstocommunicateproductvalueconfidently .
• Collaboratewithinternationalresellerstocreatelocalizedmessagingandco-marketing assets.

• 7-10 years of B2B product marketing experience, ideally in SaaS, geospatial, or infrastructure technology.
• Provensuccessin
  
  GTMstrategy,product launches,productization,and pricing.
• Experienceleadingcross-functionalprogramsandinfluencingstakeholdersatalllevels.
• Abilitytothriveinadynamic,fast-paced,innovation-driven environment.

• Experience with
  
  SAR,GIS,orremotesensingtechnologies.
• Experienceworkingwithglobalpartnerchannels.

• Successfulandtimelyexecutionofglobalproductlaunches.
• Increasedpricingperformanceandprofitability.

• Contributetosustainabilityandinfrastructureinnovationthroughcutting-edge
  
  Earth
  
  Observation technology.
• Workwithadiverseandinnovativegroupofprofessionals.
• Hybridworkarrangements.