Regional Marketing Manager

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$90,000.00/yr - $/yr

ACROBiosystems is a worldwide leader in developing and manufacturing recombinant proteins and critical reagents/assays to support drug development and clinical applications. We are committed to excellence in providing quality products and services and accelerating the process of therapeutic development. Our mission is to accelerate the process of target therapeutic drug development and to be a cornerstone company in the life science and healthcare industry.

The Regional Marketing Manager will develop, execute, and monitor local marketing strategies across the US region with a focus on local event strategies to optimize marketing event activities and raise company awareness, managing offline events throughout the entire life cycle. The manager must understand our products and services, work with stakeholders, and represent ACROBiosystems professionally while positively shaping the company’s identity, profile, and visibility within the life science community.

This position also requires occasional night and/or weekend work for on‑site events and internal team support.

• Develop local marketing plans to optimize marketing event ROI and raise company awareness.
• Build offline and online event strategies to optimize marketing event activation and raise company awareness.
• Develop localized promotional materials and campaigns tailored to regional regulations and cultural nuances with the internal team.
• Collaborate with the digital marketing team on social media promotion, webinars, and newsletter optimization; track and analyze results to enhance engagement with local customers and optimize local strategies.
• Coordinate related logistics for trade shows/events; connect with vendors and carriers to ensure events run smoothly.
• Create detailed reports and engaging presentations to communicate findings and insights to internal stakeholders, synthesizing complex data into actionable recommendations.
• Conduct thorough research about customer behavior and preferences, including interviews, surveys, and focus groups, to analyze data that can enhance marketing initiatives.
• Continuously monitor competitor activities and performance metrics to assess market positioning and identify competitive advantages.
• Supervise and mentor the offline event marketing team and foster a collaborative environment.
• Manage distributors, collaborators, and partners in the US.
• Travel up to 30‑40% depending on offline event frequency.

• Master’s degree in life science or related discipline required.
• Minimum 3 years of experience in marketing, preferably within the biotechnology, pharmaceutical, or healthcare sectors.

• Advanced degree or MBA preferred.
• 5+ years of B2B or B2C marketing experience in the biotechnology or pharmaceutical industry.
• Fluent in both English and Mandarin Chinese preferred.

• Passionate about the life sciences and pharmaceutical industry and aligned with company values.
• Excellent written, communication, and presentation skills.
• Proficiency in marketing solutions and applications such as Salesforce, Adobe, Canva, Constant Contact, and Microsoft Office, especially Excel and PowerPoint.
• Strong leadership, stress resistance, with an innovation mindset.
• Strong analytical, critical thinking, and problem‑solving skills.
• Ability to develop strategic vision and execute resulting plans.
• Multi‑tasking and time‑management skills, prioritizing tasks and meeting deadlines.
• Project management experience with the ability to coordinate multiple stakeholders globally.
• Willingness to travel to marketing events and activities across the US.

$90,000-$120,000 base salary + bonus DOE.

San Diego, CA or San Jose, CA (Hybrid).

While performing the duties of this job, the employee regularly works in an office setting with occasional exposure to a laboratory and warehouse environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Mid‑Senior level.

Full‑time.

Marketing and Sales.