Product Marketing Manager

Role Overview:

Impinj is seeking a Staff Product Marketing Manager to drive the go-to-market strategy and positioning for our portfolio of market-leading RAIN RFID endpoint ICs (tag chips), as well as the labels and tags our partners create from those products to connect everyday items to the Internet.

This role combines technical expertise, market insight and cross-functional collaboration to drive adoption, revenue growth, market differentiation, and brand visibility in a highly competitive industry. You will work closely with product management, sales, market development, and corporate marketing to ensure seamless integration of product strategies and marketing initiatives. The ideal candidate understands wireless IoT technologies and semiconductor markets and has proven experience delivering go-to-market programs that accelerate adoption of IoT products and solutions.

• Own the strategy and execution of product marketing initiatives for Impinj Endpoint ICs that drive adoption and revenue growth, including go-to-market planning, messaging and positioning, product launches, and partner enablement tied to key product milestones
• Create compelling product positioning, messaging, and content that clearly communicates the value of our products and partner solutions to technical and business audiences in the wireless, telecom, and IoT sectors
• Plan and execute new product launches in collaboration with corporate marketing, sales, and product teams, ensuring alignment with business objectives
• Develop technical sales enablement tools, presentations, and product training in collaboration with sales and partners to drive customer adoption and retention
• Collaborate with our partner ecosystem to develop technical marketing content, webinars, and product trainings
• Analyze market trends and competitive insights to inform positioning and go-to-market strategies
• Support internal enablement by training sales and customer-facing teams on product messaging and positioning

• 8+ years of product marketing, technical marketing, business development, product management in the semiconductor or wireless technology sector
• Bachelor’s degree in engineering, technology, or related field
• Ability to quickly understand and apply emerging technologies to business strategy
• Strong technical expertise combined with business acumen and strategic thinking
• Demonstrated success collaborating across cross-functional teams to drive execution for complex, technical products
• Critical thinking and problem-solving skills to navigate sophisticated market dynamics
• Proven experience in delivering impactful messaging, positioning, and marketing collateral
• Excellent communication, presentation, and influencing skills across internal teams and external stakeholders
• Willingness to travel up to 20%, including some international travel

The benefits listed below may vary depending on the nature of your employment with Impinj and the country where you work.

The typical base pay range for this role across the US is $115,000 - $190,000
. Individual base pay depends on various factors such as complexity and responsibility of role, job duties, requirements, and relevant experience and skills. Both market wage data and the mid-point of the pay range is reviewed and used as the starting point for all new hire offers. Offers are made within the base pay range applicable at the time.

At Impinj certain roles are eligible for additional rewards, including merit increases, annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role. US based employees have access to healthcare benefits; a 401(k) plan and company match among others.

For a comprehensive list of US employment benefits, we provide information upon request.

This position has access to technologies or data subject to U.S. export control regulations. Under these laws, the release or transfer of export-controlled items or information to individuals who are not classified as…