Director of Sales

Cohera was born from the merger of 360 Destination Group and CSI DMC and brings together decades of destination management experience under one name. As a company that values innovation, creativity, and excellence, we pride ourselves on utilizing a unique and customized approach to deliver unforgettable events that leave our clients speechless.

We are seeking a sales-driven, organized, and hospitality-oriented Director of Sales for our San Diego office. You will bring to life a variety of corporate events ranging from carnival-themed seminars to Latin nightclub receptions while collaborating with professionals who are equally passionate about creating memorable experiences.

• A competitive salary based on experience.
• Incentive eligibility based on program size, profitability, and achievement of regional/office goals.
• Health insurance coverage including medical, vision, and dental.
• Discretionary PTO for vacation and personal time, paid holidays, and paid sick leave accrued based on hours worked.
• 401(k) with employer match.
• Company‑paid short‑term and long‑term disability insurance coverage.
• Company‑paid $50,000 basic life insurance.
• Voluntary life insurance.
• Paid DMCP and/or CMP certification.
• Paid industry memberships.

• Lead and manage the local sales team, overseeing performance, coaching, and professional development.
• Develop and maintain sound employee relations at all levels to include mentoring, counseling, and disciplining employees; plan, monitor, and appraise job results.
• Schedule weekly or bi‑weekly one‑on‑ones with each direct report for mentorship, development, and coaching.
• Build an effective sales organization through recruiting, orienting, training, and mentoring employees.
• Work cross‑functionally with the General Manager and Director of Design to align proposal processes with client needs, prioritize strategically, and deliver on time to maximize win rates.
• Partner with the General Manager and Director of Events to align client commitments with operational execution, ensuring programs are delivered accurately, efficiently, and in line with client expectations.
• Support Event Manager & Design & Development Manager in program execution and deliverables.
• Leverage internal and external partnerships and relationships to drive lead volume and sales in assigned channels.
• Prospect based on hotel, CVB, DMO, or Salesforce lists and opportunities.
• Maintain high sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Work with Strategic Accounts Team to target potential clients and win business while staying within MSA terms.
• Work with Marketing to develop sales campaigns and materials to stay relevant with hotels, CVBs, and clients in collaboration with Business Development (if applicable).
• Collaborate with General Manager to develop a plan of deployment for the team to maximize effectiveness and ensure a timely response to all RFPs.
• Act as primary sales liaison to Cohera internal sales channels to maximize referrals between offices and Strategic team.
• Establish sales objectives by forecasting and developing monthly and annual sales quotas for the team and individual Account Executives with General Manager.
• Provide input on annual goals and gross profit plans by analyzing market trends and Salesforce forecast.
• Assist in managing margin‑related goal expectations from direct reports and support margin decision‑making or escalation as needed.
• Review and approve reporting of any Preferred Hotel Agreements in your destination in collaboration with VP of Sales and General Manager.
• Participate in yearly budget creation process including sales, gross profit, and expense categories with General Manager.
• Ensure financial data (sales and profit) are kept updated in Salesforce for accurate forecasting.
• Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
• Represent Cohera on company sales trips and/or assign AE assignments based on trip destination(s).
• Repor…