Senior Content Marketer; Enterprise​/Campaigns

Position: Senior Content Marketer (Enterprise/Campaigns)
About Animalz

Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content.

Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer's goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our relentless pursuit of mastering our craft.

Our customers include industry leaders like Amplitude, Ramp, and Wistia, as well as high-growth early-stage startups.

About the Role

As a Senior Content Marketer at Animalz, you'll take ownership of executing and maintaining content strategies for a portfolio of high-growth B2B technology customers on our Enterprise/Campaigns team. You'll be responsible for producing compelling, audience-focused content that drives measurable business outcomes.

This isn't just a writing role. You'll oversee content pipelines, assign work to freelancers, collaborate with design, and act as a trusted partner to customers. You'll work closely with the Heads of Content to translate strategy into action and work with editors and subject matter experts to ensure everything you ship is thoughtful, useful, and aligned with business outcomes.

What You'll Do

• Execute and maintain content strategies developed by Heads of Content, adapting them to evolving customer needs and feedback
• Create high-performing content-blogs, guides, landing pages, email nurtures, and more-that aligns with SEO best practices and customer intent
• Assign and manage freelance writers, ensuring timely, high-quality delivery for the accounts and strategies you support
• Collaborate with design to create graphics for various deliverables (create design briefs, explain concepts, etc)...
• Audit, refresh, and optimize existing content to improve performance across search, conversion, and engagement metrics
• Manage content calendars and delivery pipelines, balancing quality with high-volume output
• Create monthly performance reports for the customers you manage, communicate key results and insights, and ensure content is aligned with customer goals and target outcomes.
• Participate in knowledge-sharing within the team, contributing expertise while learning from others in a collaborative environment
• Contribute to internal initiatives, from researching and piloting new service offerings to improving AI-assisted content workflows

Core Competencies

• Strategic Execution:
  You can translate an established strategy into consistent, high-quality execution, adjusting tactics based on results and feedback
• Editorial Judgment:
  You understand how to craft effective B2B content across formats, funnel stages, and buyer personas-and you help others do the same
• Customer Empathy:
  You communicate clearly, manage expectations, and build trust with customers through insight and transparency
• Technical Curiosity:
  You have a strong grasp of technology and software team dynamics, and a genuine interest in learning how complex products work so you can explain them clearly and persuasively.
• Executional Excellence:
  You reliably deliver quality content on time-even when managing multiple accounts, content types, and contributors
• AI Fluency:
  You know how to use AI tools to support content workflows responsibly and efficiently, and stay current on emerging best practices
• Analytical Thinking:
  You know how to assess content performance using tools like Google Analytics, Google Search Console, and Ahrefs, and how to iterate for better results
• Freelancer Management & Feedback Loop:
  You assign work to freelancers, communicate customer feedback effectively, and ensure deliverables meet account standards while collaborating with editors throughout the process
• Adaptability:
  You're comfortable navigating ambiguity, trying new tools or formats, and adjusting your approach when priorities shift
• Value-Driven Thinking:
  You optimize for long-term impact over short-term wins, and focus on solving for our customers' customers
• Growth Mindset:
  You invest in your own development and actively bring back insights that elevate the team's thinking and output

What We're Looking For

• 4-6 years of experience in content marketing, preferably in a B2B SaaS or agency setting
• Proven ability to execute content strategies that support business goals-traffic, conversions, engagement, or retention
• Strong customer management skills, including the ability to communicate proactively, manage feedback loops, and build trust across multiple accounts
• Exceptional writing and editing skills, with a strong grasp of SEO and narrative clarity
• Experience assigning work to and managing freelance writers in a fast-paced editorial environment
• Familiarity with AI tools (e.g., ChatGPT, Perplexity, Claude) and the ability to use them to enhance-not replace-human editorial quality
• Strong command of content tools and analytics platforms (e.g., Google Analytics, Ahrefs, Hub…