Digital Marketing Associate

Overview

Wealth Enhancement is an independent wealth management firm with an endless passion for enriching the lives of our clients. We continually seek to perfect our craft of personalized financial planning with our team-based Roundtable and Uni Fi processes that go far beyond the standard approach. We proudly provide unique financial plans and investment management services to over 80,000 households from our over 140 offices - and growing - nationwide.

Since 1997, Wealth Enhancement has tirelessly raised the standard of wealth management with specialized knowledge and more attentive service that helps every client craft their future. For more information, please visit  Our San Diego, CA team is looking for a Digital Marketing Associate to work closely with the Marketing team to support the overall marketing strategy focusing primarily on managing the digital assets and paid and unpaid digital programs for Wealth Enhancement Group.

The Digital Marketing Associate's primary objectives are: (1) execute paid digital media campaigns and analytics, (2) drive organic website traffic using SEO tactics, (3) optimize website to increase conversion and improve user engagement, (4) prepare regular reporting on digital results, and (5) provide general marketing support. This is an on-site position; zip code 92121. In the spirit of pay transparency, we are excited to share the pay range for this position is $30.00/hr to $35.00/hr (approximately $63,000.00 to $73,000.00 annually), exclusive of bonuses and benefits.

This role is also eligible for a discretionary team bonus plan. We encourage you to apply and provide us with your compensation expectations when you do. We’re big on open conversations, so, let’s have one.

• Execute paid digital media campaigns and analytics
  • Day-to-day implementation of media buying, production management and results reporting and optimization of Wealth Enhancement Group’s paid search marketing, online display, remarketing, social media and other emerging online marketing channels
  • Use paid media strategies to identify digital targets and effectively manage and scale media spend to build contact database in new markets and continue to database growth in established markets
  • Deploy SEM best practices across accounts, campaigns, and devices and proactively stay current on industry trends and tools
  • Manage project schedules, costs and P&Ls in our CRM and other software systems
  • Serve as day-to-day contact person with digital agency to execute marketing plans
  • Collaborate with other members of the Marketing team to ensure cohesive cross-channel campaign management and hand-offs
  • Hands-on experience running, optimizing, and analyzing paid digital ad campaigns (Google Ads, paid social, display, or similar platforms)
  • Experience using Hub Spot for campaign management, workflows, reporting, or CRM integration (or strong interest in becoming proficient)
• Drive organic website traffic using SEO tactics
  • Maintain and optimize website content, including resource library, using SEO best practices
  • Support content creation by conducting keyword research and providing content ideas or suggested changes
  • Partner with Marketing team and other business units to ensure contact info and bios are up-to-date and work closely with internal sales marketing team to ensure a smooth transition of digital assets for new office acquisitions
  • Conduct annual audit of evergreen content
• Optimize website to increase conversion and improve user engagement
  • Perform regular website analytics and share findings with appropriate parties to improve site performance
  • Partner with internal Content & Brand and New Client teams to improve user experience and ensure optimal long-term results
  • Serve as primary point of contact for agency supporting web development (including design, UX changes and maintenance), and maintain prioritized project list for website updates and changes
• Prepare regular reporting on digital results
  • Prepare regular results reports for management to report of overall effectiveness of digital marketing
  • Recommend and conduct A/B testing on search campaigns and landing pages and other top-of-funnel content
  • Prepare…