Hubspot Marketing Specialist

The Role

Title:

Hub Spot Marketing Specialist

Team:
Marketing

Location:

Hybrid in San Diego, CA

Reports To:

CMO, or their designee

Stop scrolling-your dream job might just be here! At Practice Tek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human.

Ready to jump in? Let’s go!

We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. Practice Tek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide.

Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with Practice Tek is full of opportunity.

We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together.

• Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs.
• Team up with passionate, talented people who care deeply about patients, providers, and making a difference.
• See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone.
• Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development.

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match to help you build your future
• Culture Committee driving initiatives that spark connection, fun, and belonging
• A workplace powered by innovation, collaboration, and energy every day

We are seeking a Hub Spot Marketing Specialist to own campaign execution, reporting, and marketing performance insights within our Hub Spot platform. This role will partner closely with Marketing, Sales Operations, and Revenue Operations to ensure Hub Spot is fully leveraged for lead generation, pipeline contribution, and revenue growth.

While our IT Systems Analyst will handle Hub Spot’s technical integrations and back-end infrastructure, this position will focus on translating marketing strategies into execution, ensuring accurate reporting, and driving data-backed decisions.

Here’s how you’ll help us bring our mission to life and show up as a Trusted Partner:

• Campaign Execution:
  Build, launch, and optimize multi-channel campaigns (email, landing pages, nurture workflows, forms, etc.) in Hub Spot.
• Segmentation & Personalization:
  Manage lists, audience segmentation, and personalization strategies to increase engagement and conversion rates.
• Reporting & Analytics:
  Create and maintain Hub Spot dashboards to track campaign performance, lead funnel health, and revenue impact.
• Collaboration:
  
  Work closely with Marketing, Sales Operations, and Revenue Operations to align campaign execution with pipeline and revenue goals.
• Data Quality:
  Maintain clean, structured data within Hub Spot, including campaign naming conventions, tracking, and…