Sr. MarTech Business Analyst

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

Axos Bank is seeking a skilled and motivated Senior Mar Tech Business Analyst to act as a strategic liaison between business needs, marketing strategy, and marketing technology (Mar Tech) solutions. In this role, you will work closely with cross-functional teams—including Business, Marketing Strategy, Analytics and Software Development—to analyze business processes, gather and document requirements, and translate them into clear functional and technical solutions.

Your focus will be on enabling efficient automated processes, campaign execution, and seamless system integrations that support marketing and business objectives from a technological perspective but driven by the business value/revenue standpoint.

• Collaborate with stakeholders to elicit, analyze, and document business requirements for new initiatives, system enhancements, and integrations
• Help to define project scope, objectives, and deliverables in partnership with project managers, IT teams, and other key stakeholders as well as to identify in timely manner dependencies among them
• Document business processes, system requirements, and user guides to ensure clarity and support ongoing maintenance
• Develop and maintain data models, dashboards, and reports to track key performance indicators (KPIs) and monitor project progress
• Lead communications effectively with stakeholders at all levels and explain technical concepts to non-technical audiences
• Manage multiple projects in order to meet deadlines in a high-speed/pressuring setting and priority shifting environment by using main agile approaches (Scrum and Kanban)
• Take full ownership of the product backlog throughout the entire requirements lifecycle
• Collaborate with stakeholders to define high-level business needs and translate them into clear, actionable work items
• Analyze and break down complex requirements into detailed components and user stories
• Lead prioritization efforts using appropriate techniques to align work with business value and objectives
• Support planning activities, including sprint and release planning
• Work closely with delivery teams through implementation, ensuring requirements are well understood and executed
• Conduct solution assessment to confirm that delivered features meet business expectations and add value

• Bachelor’s degree or equivalent experience
• 3+ years' of experience as a Business Analyst within Mar Tech, preferably within the financial services industry
• Excellent analytical and problem-solving skills with attention to detail and a proactive approach to identifying solutions
• Experience working with Mar Tech platforms such as Salesforce Marketing Cloud, Personalization, Hub Spot, Marketo, Eloqua, Pardot and CRMs Understanding of Web/Mobile, Email, SMS, Push Notifications, In-App and Print Mail marketing best practices, regulations and analytics, including email deliverability, consent management, CTR, etc.
• Proven experience with web, mobile, and  interfaces, deep linking behavior, tracking mechanisms, different integrations/communications methods (APIs, Webhooks, etc.)
• Familiarity with Marketing Automation concepts such as lead management, lead scoring, demand generation, personalization, and lifecycle/growth marketing is a plus
• Highly self-motivated, organized, and detail-oriented, with a strong sense of ownership over assigned projects
• Adaptable, with a positive, can-do attitude in a fast-paced and dynamic environment
• Creative problem-solver with a passion for marketing and technology-driven innovation
• Strong verbal and written communication skills; able to collaborate effectively across cross-functional teams