Senior Marketing Cloud Engineer

About The Job

As a Senior Marketing Cloud Engineer at Splitero, you will own Splitero's Salesforce Marketing Cloud stack end-to-end in a fast-growing fintech and proptech environment. You will architect, implement, and optimize multichannel lifecycle journeys that span email and SMS, connecting Salesforce Sales Cloud, Data Cloud/Data 360, and analytics tools to drive measurable growth from lead through origination and post-funding. You will work closely with Product, Engineering, Analytics, and Marketing stakeholders to ensure our messaging, tracking, and data foundations are robust, scalable, and directly tied to business outcomes.

• Design, build, and maintain lifecycle journeys in Salesforce Marketing Cloud using Email Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions, covering the full funnel from lead through origination and post-funding.
• Own and evolve the architecture of Splitero's Marketing Cloud implementation, including data models, subscriber management, and Marketing Cloud Connect with Salesforce Sales Cloud and Data Cloud/Data 360.
• Configure and optimize multichannel messaging (email and SMS) for both marketing and operational communications, ensuring deliverability, reliability, and consistency across campaigns and journeys.
• Use SQL within Marketing Cloud and Salesforce Data Cloud/Data 360 to design and manage data extensions, segmentation logic, and audience definitions that support personalized, event-driven campaigns.
• Partner with Product, Engineering, and Analytics to implement and refine tracking across GA4 and Salesforce/CRMA, co-owning online and offline events used for lifecycle analysis, experimentation, and optimization.
• Collaborate with a Mar Tech Product Manager and product analytics resources to translate lifecycle and growth requirements into robust technical implementations, including event schemas and data flows.
• Set up and maintain automations and data flows between Salesforce Sales Cloud, Data Cloud/Data 360, and Marketing Cloud using standard connectors and configuration, minimizing manual work and data discrepancies.
• Enforce governance across the Marketing Cloud ecosystem, including naming conventions, data contracts, folder structures, and documentation, to build a strong, maintainable foundation as the stack grows.
• Ensure all campaigns and automations adhere to standard marketing laws and best practices (CAN-SPAM, consent handling, unsubscribe logic), with an understanding of the considerations for financial products.
• Work in a remote, high-autonomy environment with a bias toward shipping MVP journeys and iterating based on data, while maintaining strong attention to detail in configuration and data quality.
• Constantly look for ways to innovate with AI technologies and evaluate new products and tools to improve homeowner experience and internal workflows.

The salary range for this position is $115,000 - $140,000. Within the range, individual pay is determined by job-related skills, experience, and relevant education or training.

• 5+ years of hands-on experience with Salesforce Marketing Cloud, with significant time spent in Email Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions.
• Strong proficiency in SQL/SOQL for segmentation, querying, and shaping data within Marketing Cloud and Salesforce Data Cloud/Data 360.
• Demonstrated experience owning Marketing Cloud implementations end-to-end in an in-house role, preferably in SaaS, fintech, proptech, or similarly data-intensive B2C/B2B2C environments.
• Solid understanding of GA4 and Salesforce/CRMA, and how to use these tools to support data-driven decision making, funnel tracking, and continuous enhancement of lifecycle journeys.
• Ability to independently discover and design the right data flows and objects needed for campaigns and automations, without relying on others to scope data requirements for you.
• Experience with or exposure to tools such as Snowflake, Post Hog, Fivetran, dbt, or n8n is a plus.
• Comfort working within a regulated financial context, with awareness of marketing best practices and considerations for consumer financial products.
• Excellent collaboration and communication skills, with the ability to partner closely with product managers, engineers, analysts, and marketing stakeholders while operating as a high-accountability individual contributor.
• Candidates must be located in the United States. Working timezone in PST or MST preferred.
• Ability to break down complex technical problems and deliver high-quality solutions.
• Desire to participate in fast-paced early-stage startup
• Team-Oriented:
  Prioritizes collaboration, inclusivity, and teammate support

Millions of homeowners in today's economy are sitting on substantial home equity they are unable to access due to rising interest rates and strict qualification requirements of traditional lenders. That means millions of homeowners can't convert their hard-earned equity into cash to pay off debt, start a home…