Product Marketing Manager

Overview

Wiliot was founded by the team that invented one of the technologies at the heart of 5G. Their next vision was to develop an IoT sticker, a computing element that can power itself by harvesting radio frequency energy, bringing connectivity and intelligence to everyday products and packaging—things previously disconnected from the IoT. This revolutionary mixture of cloud and semiconductor technology is being used by some of the world’s largest consumer, retail, food, and pharmaceutical companies to change the way we make, distribute, sell, use, and recycle products.

Our investors include Softbank, Amazon, Alibaba, Verizon, NTT Do Co Mo , Qualcomm, and Pepsi Co.

The Product Marketing Manager will be responsible for owning Wiliot’s product and solution narrative, translating deep, technical capabilities into clear, compelling value for enterprise buyers. This role sits at the center of product, sales, and marketing, and is critical to category creation, vertical storytelling, and go-to-market execution. You will define positioning, messaging, use cases, and enablement across Wiliot’s platform, products, and industry solutions.

• Own positioning and messaging for Wiliot’s platform, products, and industry solutions
• Translate complex Ambient IoT technology into clear customer value, outcomes, and differentiation
• Develop and maintain core narratives, value propositions, and proof points across verticals
• Define and evolve Wiliot’s category narrative around Ambient IoT
• Lead market education through thought leadership, content frameworks, and industry messaging
• Partner with PR and content teams to establish Wiliot as a category and technology leader
• Lead GTM strategy for new products, features, and solutions
• Define launch plans, messaging frameworks, and success metrics
• Align closely with Demand Gen on campaigns, ABM, and vertical plays
• Be the voice of the customer and the market within Wiliot
• Conduct and synthesize customer research, win/loss analysis, and competitive intelligence
• Define ICPs, personas, buying committees, and use-case prioritization
• Own sales enablement strategy and core assets (pitch decks, battle cards, demos, use-case playbooks)
• Partner with Sales leadership to ensure messaging resonates with enterprise buyers
• Enable field teams to sell value, not features
• Act as the connective tissue between Product, Sales, Marketing, and Partnerships
• Influence roadmap prioritization with market and customer insights
• Ensure consistency across all customer-facing touchpoints

• 3-5+ years of B2B product marketing experience
• Proven experience marketing complex, technical platforms (IoT, SaaS, hardware-enabled or deep-tech products)
• Strong background in enterprise GTM, solution marketing, and vertical storytelling
• Experience working closely with Product Management and enterprise Sales teams
• Exceptional storytelling, messaging, and communication skills

• Experience in supply chain, retail technology, logistics, manufacturing, or industrial IoT
• Background in category creation or early-market evangelism
• Familiarity with enterprise martech and sales enablement tools