Digital Marketing Specialist

Overview

We are seeking a motivated and analytical Digital Marketing Specialist to join our team. This role is ideal for a results-driven professional with hands-on experience in paid advertising and a strong understanding of digital marketing performance metrics.

Employees in this position will be paid a base hourly compensation with the expected average annual earnings of $60,000/year.

What We Offer

• Opportunity to work in a dynamic and growing marketing environment
• Hands-on ownership of campaigns with real business impact
• Professional growth and learning opportunities

Preferred Skills

• Strong analytical and problem-solving abilities
• Attention to detail and data accuracy
• Ability to work independently and manage multiple campaigns
• Clear communication skills and a results-oriented mindset

• Plan, manage, and optimize paid advertising campaigns across Google Ads
  , Meta Ads (Facebook & Instagram), and other digital platforms
• Monitor, analyze, and report on campaign performance using key marketing metrics and KPIs
• Understand and apply the marketing funnel
  , from awareness to conversion
• Attribute marketing performance to leads and sales
  , providing actionable insights
• Conduct data analysis to improve ROI and campaign effectiveness
• Create and adapt visual assets using Canva when needed
• Stay up to date with digital marketing trends, tools, and platform updates

• Medical, Dental & Vision
• Group Insurance Plans & Discounts
• 401K Retirement Savings Plan
• Paid Vacation and Holidays
• Disability Insurance
• LAP (Life Assistance Program)
• Basic Life, Dependent & Accident Insurance
• Growth Opportunities
• Paid Training
• Employee Purchase Incentives
• Family Owned & Operated
• Health & Wellness
• Flexible Work Schedule
• Discounts on Products & Services
• Direct Deposit

• Minimum 1 year of hands-on experience in managing Google Ads and Meta Ads
• Knowledge of additional digital marketing platforms is a strong plus
• Solid understanding of digital marketing metrics
  , analytics, and reporting
• Ability to analyze data and accurately attribute results to leads and sales
• Comfortable working with numbers, dashboards, and performance reports
• Experience using Canva is appreciated
• Clean driving record & valid CA drivers license

Our company is committed to hiring a diverse and qualified workforce. We are an equal opportunity employer and drug-free workplace. Offers of employment contingent upon successfully passing background screening (incl. criminal background check, review of motor vehicle records, verification of SSN and passing drug test at a certified testing facility).