Marketing Automation Specialist

The Marketing Automation Specialist plays a critical role in building, executing, andoptimizingpersonalized member journeys across GOVX’s owned channels, including email,SMSand paid search. This roleis responsible for managing always‑on lifecycle programs,leveraging data and automation to deliver relevant,timely, and engaging communications throughout the member lifecycle. Working closely with Member Marketing,Creative,Partner Management,Partner Success and external agency partners, the Specialist ensures lifecycle journeys are thoughtfully executed, consistently tested, and continuously improved to drive engagement, retention, and lifetime value.

The Member Marketing team owns the full lifecycle of member communications,from strategy through execution and reporting,with every touchpoint serving as an opportunity to strengthen member relationships and reflect the mission‑driven spirit of GOVX. The Marketing Automation Specialist translates lifecycle strategy into scalable, automated programs, partners cross‑functionally to align messaging andoffers, anduses performance insights tooptimizejourneys with precision andcare.

• Manage multi‑step automated email and SMS journeys across key lifecycleevents(e.g., welcome/onboarding, abandoned browse/cart, post‑purchase, re‑engagement), with attention to timing, frequency, and cross‑channel prioritization.

• Use behavioral and transactional data within the existing tech stack to refine segmentation and deliver personalized experiences across key GOVX member touchpoint sand interactions.

• Own the extension of lifecycle strategy across paid and owned channels,translating lifecycle segments and behavioral insights into paid search and paid social audience strategies, in close partnership with external agencies such as WPROMOTE, to ensure consistent messaging and targeting across touchpoints.

• Plan and execute A/B tests across lifecycle journeys and touchpoints, applying learnings to continuouslyoptimizeprogram performance and inform the lifecycle roadmap.

• Own the setup, tracking, and ongoing management ofpromotionalcoupon codes across lifecycle journeys, includingmonitoringredemption, refreshing offers, QA’ing logic and expiration, and optimizing based on performance insights.

• Partner with Cordial (email service provider) to build andmaintainpersonalized content blocks featuring relevant brands, products, and categories aligned to member behavior and lifecycle stage.

• Understand the GOVX catalog and align lifecycle messaging with appropriate categories, brands, and themes to drive engagement and conversion.

• Partner cross‑functionally with
  
  Partner Management,Partner Success, Product,and Member Marketing teams to align lifecycle programs with site promotions, product updates, and business priorities.

• Support the execution of net‑new lifecycle programs and enhancements by translating requirements into automation builds, QA’ing journeys end‑to‑end, and launching with accuracy and efficiency.

• Conduct regular audits of automated journeys to ensure accuracy of logic, data inputs, personalization rules, suppression criteria, and offer eligibility across email and SMS programs.

• Independently
  
  QAall lifecycle journeys prior to launch and share clear previews and journey documentation with stakeholders via Miro boards tofacilitatealignment, feedback, and sign‑off.

• Monitor deliverability, engagement, and opt‑out trends across lifecycle programs, proactivelyidentifyingissues related to frequency, fatigue, or channel mix.

• Complete reporting at various frequencies (campaign reports, test recaps, monthly summaries, and ad hoc analyses) and use insights to inform iterative optimization and future program planning.

• Maintain lifecycle journey documentation, including flow logic, testing history, and performance insights, to support scalability and knowledge sharing.

• Ensure compliance with consent, preference, and regulatory requirements (e.g., CAN‑SPAM, SMS opt‑in) across all automated communications.

• 3+ years of experience in email or lifecycle marketing.

• Proficiency with marketing automation platforms (e.g., Cordial,Klaviyo,Listrak).

• Strong understanding of marketing technology…