Hubspot Marketing Specialist

About Practice Tek

At Practice Tek, we don’t do ordinary. We do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that change lives and reshape how healthcare works. That’s our vibe: high‑energy, high‑impact and 100% human.

We’re on a mission to revolutionize healthcare practices effortlessly and live out our brand promise every day as the Trusted Partner in retail healthcare. Practice Tek is one of the largest retail‑healthcare tech providers in North America, offering everything a practitioner needs—from pre‑encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems—for 40 000+ clinics worldwide.

• Campaign Execution:
  Build, launch, and optimize multi‑channel campaigns (email, landing pages, nurture workflows, forms, etc.) in Hub Spot.
• Segmentation & Personalization:
  Manage lists, audience segmentation, and personalization strategies to increase engagement and conversion rates.
• Reporting & Analytics:
  Create and maintain Hub Spot dashboards to track campaign performance, lead funnel health, and revenue impact.
• Collaboration:
  
  Work closely with Marketing, Sales Operations, and Revenue Operations to align campaign execution with pipeline and revenue goals.
• Data Quality:
  Maintain clean, structured data within Hub Spot, including naming conventions and attribution setup.
• Insights:
  Translate campaign and funnel data into actionable recommendations for Marketing and Sales leadership.
• Best Practices:
  Stay up to date on Hub Spot product updates and marketing automation trends, applying them to improve performance.

• Marketing Qualified Leads (MQL) to Sales Accepted Leads (SAL) conversion rate improvement quarter over quarter
• Funnel performance: measurable increases in conversion rates across key stages (MQL → SQL → Opportunity → Closed/Won)
• Marketing Efficiency Ratio (MER): maintained or improved within target range
• Customer Acquisition Cost (CAC) to Customer Lifetime Value (LTV) ratio: optimized to achieve sustainable growth
• Closed/Won and Closed/Lost insights: consistent reporting and actionable recommendations driving revenue impact

• 3–5 years of hands‑on experience in Hub Spot Marketing Hub
• Proven track record of building and optimizing marketing campaigns in Hub Spot
• Strong understanding of full‑funnel reporting enabled through Hub Spot with B2B marketing funnel metrics and revenue operations workflows
• Deep understanding of paid media campaign tracking within Hub Spot and related lead scoring, marketing attribution and ROI analysis
• Experience in Hub Spot‑to‑Salesforce workflows and integrations
• Experience collaborating cross‑functionally with Sales Ops and Rev Ops to provide meaningful cross‑company reporting against campaigns
• Strong communication skills, capable of translating data into insights for non‑technical stakeholders
• Strong reporting, analytics, and data storytelling skills
• Detail‑oriented with excellent organizational and project‑management skills

• Shape the future of healthcare with evolving technology solutions
• Team up with passionate, talented people who care deeply about patients, providers, and making a difference
• See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone
• Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development
• Comprehensive health, dental, and vision coverage
• Wellness benefits supporting lifestyle and behavioral health
• Flexible paid time off, sick time, and 10 company‑paid holidays
• 401(k) plan with company match
• Culture Committee driving initiatives that spark connection, fun, and belonging

If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you. Apply today and let’s make healthcare simpler, smarter, and better—together.

Compensation ranges from $105,000–$125,000 …