Product Manager, Clinical Instruments, US Region

Job Description Summary

Reporting to the Associate Director for Clinical Solutions & CDx, US Region Marketing, the Product Manager – Clinical Instruments will support the BD FACS family of clinical analyzers, sample preparation systems, and software solutions. This role serves both traditional clinical customers (reference laboratories, hospitals, and academic medical centers) and the cell therapy market, including Quality Control (QC) and manufacturing workflows.

The Product Manager will help drive portfolio growth by supporting marketing strategies, product launches, and customer engagement initiatives. This position focuses on execution and collaboration across cross-functional teams to ensure successful commercialization of instruments and software solutions, including automation-enabled workflows.

Waters is the global employer referenced in this role due to the BD–Waters integration. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance.

Through a shared culture of relentless innovation, Waters’ team of approximately 16,000 colleagues partners with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the makers of possible
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BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

• Achievement of regional objectives for assigned portfolio across clinical diagnostics and cell therapy segments

• Successful execution of product and software launch activities

• Delivery of marketing plans and field enablement tools

• Customer engagement and adoption of automation-enabled workflows

Portfolio Support Across Clinical & Cell Therapy Markets

• Assist in developing marketing strategies for clinical instruments and software solutions serving reference laboratories, hospitals, and academic medical centers, while supporting expansion into cell therapy QC and manufacturing.

• Gather and analyze customer insights across clinical labs, translational research, and cell therapy manufacturing organizations.

• Support segmentation, positioning, and value proposition development tailored to clinical diagnostics and manufacturing/QC environments.

Product & Software Launch Support

• Coordinate commercial readiness activities for instrument and software launches.

• Partner with cross-functional teams (R&D, upstream marketing, software, quality, regulatory, operations) to ensure compliant and timely execution.

• Track launch performance and assist in reporting KPIs.

Automation & Software Enablement

• Support marketing initiatives for software-enabled automation in clinical and cell therapy workflows.

• Collaborate with internal teams and external partners to develop messaging and go-to-market strategies for automation solutions.

Commercial Execution & Field Enablement

• Contribute to regional marketing plans aligned with portfolio growth objectives.

• Develop sales tools, digital content, and event strategies tailored to clinical and cell therapy audiences.

• Assist with training and field enablement activities to ensure clear articulation of workflow differences.

• Participate in customer-facing activities, including conferences and reference site development.

Insights, Forecasting & Lifecycle…