Sr Manager Marketing - Market Shaping

Overview

The Company Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream:
To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we re just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we ve started:
Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We ve already changed millions of lives and we re ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions.

We ll get there by constantly reinventing unique biosensing-technology experiences. Though we ve come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.

Meet The Team

Joining the Product & Channel Marketing team, the Sr. Global Brand Strategy Manager, Market Shaping will play a pivotal role in transforming Dexcom CGM beyond just a glucose management tool by redefining market categories, seizing the opportunity created by converging clinical evidence, regulatory shifts, and technological innovation across new disease areas. This role focuses on strategic intelligence, opportunity assessment, and execution of market-shaping initiatives that influence clinical practice, policy, and stakeholder behavior globally.

You will lead cross-functional teams to create category growth beyond traditional diabetes care, positioning Dexcom as a leader in integrated metabolic health solutions with a focus on:

• Market Intelligence & Strategic Analysis: coordinate a cross-functional working group, continuously assess trends and opportunities for Dexcom, by monitoring global clinical, regulatory, and policy trends impacting monitoring device adoptions. Support whitespace analysis and develop strategic insights from real-world evidence, KOL perspectives, and health economics data.
• Opportunity Assessment & Value Proposition Development:
  Drive development of strategic frameworks and compelling value propositions for patients, HCPs, payers, and policymakers across varying disease areas using structured frameworks (e.g., STEP analysis, value vs. effort matrices).
• Market Shaping Strategy & Execution:
  Oversee execution of market-shaping initiatives across regions, ensuring alignment with corporate objectives and measurable impact to influence guidelines, reimbursement, and stakeholder perceptions. Coordinate cross-functional teams to deliver integrated campaigns (policy advocacy, HCP education, patient engagement).
• Performance Measurement & Adaptation:
  Establish KPIs for market-shaping activities (e.g., guideline inclusion, access expansion, adoption metrics) and implement feedback loops to refine strategies based on real-world outcomes.
• Partner with Market Access, Medical Affairs, and Regional Marketing to validate evidence packages and influence guidelines and reimbursement pathways.
• Mentor and develop junior team members, fostering a culture of strategic thinking and collaboration.

• You have at least 7–10 years in strategic marketing, market access, or health policy within medtech, pharma, or healthcare consulting.
• Bachelor’s degree in business, marketing, life sciences, or related field (Master’s preferred).
• Proven leadership experience managing global initiatives and influencing executive-level decisions.
• Strong analytical and strategic foresight skills; experience with scenario planning and business development.
• Demonstrated ability to manage cross-functional teams and mentor talent.
• Experience in diabetes, cardiovascular, renal, or women’s health markets;…