Marketing Pursuits Manager

Overview

Job Description Summary At Swinerton, the Strategic Pursuits team plays a focused and strategic role in supporting the acquisition of work through the development of pursuit strategies, participation in capture planning, and the crafting of compelling proposals and marketing materials that differentiate Swinerton from its competitors, enhancing the company's chances of winning projects. The Marketing Pursuits team collaborates in partnership with pursuit teams (internal and external) to align client needs with the company's capabilities to secure the best opportunities for the organization aligned with strategic objectives.

Compensation Range
$96,100.00 - $ Annual Salary

Position Responsibilities and Duties The Marketing Pursuits Manager’s day-to-day responsibilities include, but are not limited to:

• Strategy + Capture Planning: Begin playing an Active role in shaping proposal and pursuit strategy development.
• Possess an understanding of the competitive landscape within your region, i.e., local market dynamics, client preferences, evaluation and decision-making processes, competitor trends and activities, etc. to inform pursuit strategies.
• Identify opportunities for pre-positioning or suggest areas where Strategic Communications can support the company’s perception in the marketplace for strategic pursuits.
• Participate in go/no-go decision-making process; possess a complete understanding of how you can contribute and influence strategic and well-informed decision-making.
• Participate in capture planning; the development of comprehensive plans that address client requirements and differentiate the firm from competitors.

• Proposal Management + Development: Lead Creation, Coordination, And Delivery Of Proposal Submissions For Potential Projects Of Increasing Priority And Complexity While Developing a Greater Understanding Of Regional/Divisional Sales Goals And Strategies
• Develop winning strategies for each proposal, including identification of pre-positioning opportunities, capture planning, key selling points and differentiation factors.
• Lead the proposal development process, including establishing timelines, setting, and enforcing deadlines for contributors, and ensuring that all components are completed on time.
• Lead (alongside the Pursuit Champion) all pursuit meetings, i.e., strategy, (pre) kick-off, color review(s), client debrief, internal postmortem, etc.
• Facilitate and coordinate input from various stakeholders, including technical staff, subject matter experts, and project managers, to gather relevant information for the proposal and ensure compliance with client requirements.
• Manage the gathering of cross-functional requirements, i.e., risk, legal, compliance, etc. by utilizing centralized asset database prior to engaging interdepartmental partners; engage partners, as required, for unique requirements.
• Conduct research to understand the client's needs, preferences, and project requirements, as well as additional research that could contribute to the success of the pursuit.
• Author and edit proposal content and ensure it is clear, compelling, and tailored to the specific project and client. Write strategically; able to weave vision and value proposition throughout a document in a common voice.
• Utilize branded templates to create visually appealing proposal documents and proposal graphics – working collaboratively with graphic designers, as required.
• Review all proposal drafts to ensure accuracy, consistency, and compliance with client requirements and company standards, as well for accuracy, clarity, and coherence as well as for grammar, punctuation, and overall language mechanics to ensure precision and professionalism.
• Manage the production of final proposal documents, including printing, binding, and packaging for delivery.
• Facilitate and lead post-mortem reviews to assess the effectiveness of the proposal development process, identify lessons learned, and identify areas for improvement in future proposals.

• Client Interview/Presentation: Lead in the creation and coordination of interviews/presentations for potential projects of increasing priority and complexity…