Sales Development Lead

Overview

The Sales Development Lead will be the foundational force driving top-of-funnel pipeline generation. This role is a high-impact position that balances hands-on prospecting with strategic implementation. You will not only execute the day-to-day sales development activities but will also be responsible for building, refining, and scaling the entire SDR process, messaging, and tech stack from the ground up.

Reporting to the CEO/Director of Client Success, this is a unique opportunity for an experienced, self-directed builder to set the standard for engagement and play a critical part in the company’s growth trajectory.

• Proactively identify and engage high-potential prospects through outbound strategies.
• Responsible for both hands-on execution of introductory calls and defining the optimal process for these conversations.
• Respond to and qualify inbound leads from marketing campaigns, content downloads, webinars, and direct website inquiries.
• Research prospects and craft thoughtful, customized messaging that resonates with key buyer personas.
• Manage and maintain lead data organization in our CRM (e.g., Hub Spot).
• Track KPIs including meetings booked, pipeline sourced, and conversion rates.
• Create & consistently maintain outreach sequences to target new & re-engage past leads; test and iterate messaging, frequency, etc and seek new prospects to refresh
• Participate in client acquisition activities with existing & new prospects, i.e. webinars, various marketing events/conferences & networking events
• Collaborate with onboarding & retention teams with strong communication & organization skills to ensure a smooth transition from discovery to onboarding & account management

• 2–3 years of experience in a sales or lead generation role (SDR/BDR/AE).
• Proven success generating qualified pipeline in [similar verticals, e.g., SaaS, digital marketing services, fitness franchising, etc.].
• A builder ’ve helped launch or significantly shape sales development programs before.
• Highly proactive and self-directed; you don’t need hand-holding and can execute without extensive onboarding or structure.
• Comfortable creating new processes, testing outreach strategies, and iterating based on performance data.
• Ability to move quickly, prioritize ruthlessly, and work in a fast-moving environment.
• Comfortable with both cold outreach and responding to warm leads.
• Strong written and verbal communication skills.
• Highly organized, self-motivated, and results-driven.
• Familiar with CRM and sales engagement tools (Hub Spot, Salesforce, Outreach, Apollo, etc.).
• Curious and coachable, with a growth mindset.

• Digital marketing agency background highly preferred
• Strong analytical skills
• Experience with Hub Spot CRM systems and project management tools

• Competitive base salary plus performance bonuses
• Comprehensive benefits package including medical, dental, and vision coverage
• Paid parental leave package
• Generous PTO that grows with tenure
• Remote work flexibility
• Collaborative and growth-oriented company culture
• Opportunity to shape company direction

• G – Genuine Relationships:
  Building authentic, long-lasting partnerships with clients and collaborators.
• R – Results-Driven:
  Delivering measurable outcomes that exceed expectations.
• O – Original Thinking:
  Innovating beyond trends and pushing creative boundaries.
• W – We Before Me:
  Focusing on collective success for both team and clients.
• T – Transparency:
  Maintaining honesty and accountability in all aspects of work.
• H – Hunger for Growth:
  Display high standards for your work and deliver excellence with energy and integrity.

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At this moment, our selection process is limited to individuals who are US residents.

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-JL Marketing

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