Marketing Manager

About Good Life

Good Life Property Management is a growing residential property management company serving individual and small-portfolio rental property owners across Southern California. We operate in San Diego, Orange County, and Riverside and are entering a focused growth phase.

Our culture is built on ownership, growth, and developing A-players from within. We value people who care deeply, execute relentlessly, and grow into leadership through responsibility, not titles.

We are hiring a Marketing Manager to own the marketing function end-to-end.

This is not a coordinator or support role. This is a hands-on, player-coach role for someone who is ready to step into real ownership and grow into a Head of Marketing over time.

You will both execute and lead. You will be in the weeds, making decisions, prioritizing work, and driving results across markets. If you are looking for a role where strategy is set for you or where you mainly manage others’ work, this is not the right fit.

You will own marketing performance across our markets and channels, including:

• Lead generation performance (volume, quality, cost efficiency)
• SEO performance and website conversion improvements
• Campaign planning, launch, testing, and iteration
• Messaging, copywriting, and positioning (writing or heavy editing)
• Coordinates the geographic growth efforts (San Diego, Orange County and Riverside) by executing targeted campaigns and tracking results
• Assist with marketing initiatives focused on the 5–15 unit multifamily segment, including campaign execution and performance tracking
• Coordinate with external agencies/partners and internal teams to ensure campaign and deliverables stay on track
• Track and analyze key performance metrics (leads, conversions, cost per lead, etc) to inform decisions, test new approaches, and continuously optimize results
• Work closely with Sales and Leadership to align marketing efforts with business goals and support sales enablement needs
• Support sales with marketing materials, campaigns, and follow-up systems
• Performs other duties as assigned.

Required:

• 5–7 years of marketing experience
• Recent hands-on execution experience (in the last year)
• Strong prioritization and decision-making skills
• Comfortable working in a fast-moving environment with ambiguity
• Accountability and ownership mindset
• Experience working closely with sales or revenue teams
• Comfortable being in the weeds/day-to-day work
• Experience in local services, SMB, or service-based businesses
• Background in performance marketing, SEO, website optimization, or lead gen
• Motivated by growth and responsibility

• Base salary: $90,000–$110,000
• Performance bonus tied to outcomes
• Long-term growth opportunity into Head of Marketing as the company scales and as you demonstrate ownership, judgment, and leadership.

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Professional Development

• 8-hour shift
• Monday to Friday
• 8:30 – 5:00 PM PST - Hybrid

Work Location:

5252 Balboa Ave #704, San Diego, CA 92117

Our mission at Good Life is to make owning rental property easy. We are passionate about improving lives and everything we do is about helping others and becoming better versions of ourselves. We are a results-based company with an entrepreneurial attitude. We are looking for a leader who is looking to grow with a company, who takes extreme ownership of their role, and who enjoys helping others.

Listen to our Story from the founder Steve Welty:

About Good Life Team Members:

The team at Good Life is driven by our core values:
These values define who we are and how we run our business.

• Team First
• Raise the Bar
• Good Vibes
• Problem Solvers
• Growth Mindset

Additionally, each team member needs to be an A-player.

For more about our team:

EEO Statement:
Good Life Property Management is an Equal Employment Opportunity employer. We are committed to providing a workplace free from unlawful discrimination in any of our programs or activities. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or any other basis prohibited by applicable law.

Additionally, our organization participates in E-Verify. To learn more about E-Verify, including your rights and responsibilities, please visit:(Use the "Apply for this Job" box below)..