Public Relations Specialist

Overview

Cetera is seeking a Public Relations Specialist to join our dynamic Corporate Communications team. This role will help elevate Cetera’s brand presence, strengthen our share of voice with industry and national news media while ensuring consistent delivery of impactful, day-to-day communications.

The ideal candidate has 3+ years of PR experience
, preferably in financial services, with strong writing skills.

• Media Relations: Draft and distribute press releases, pitches, and media statements; engage proactively with journalists and trade reporters; support both proactive and reactive media opportunities.
• Awards & Recognition: Own the awards and rankings calendar, ensuring thoughtful submissions that highlight Cetera’s competitive differentiators.
• Thought Leadership: Develop bylined articles, executive quotes, op-eds, and speaking abstracts to position Cetera leaders as industry experts.
• Agency & Vendor Management: Help manage day-to-day agency interactions, ensuring two-way accountability and high-quality output aligned with KPIs and deadlines.
• Social Integration: Partner with the social/digital team to amplify PR moments across owned channels.
• M&A Support (as needed): Support communications leadership on integration announcements.
• Crisis & Issues Response: Support rapid response needs, including drafting holding statements, FAQs, and internal talking points.
• Measurement & Reporting: Track press coverage, awards, and share-of-voice metrics; provide regular reporting and insights to leadership.

• Bachelor’s degree in communications, journalism, public relations, marketing, or related field.
• 3+ years of public relations experience; financial services, wealth management, or investment management background strongly preferred.
• Exceptional writing, editing, and storytelling skills, adept at both simplifying complex topics and handling a heavy writing workload.
• Ability to manage multiple assignments at once, with support from experienced communications leaders who help you prioritize and improve your work.
• Ability to manage PR agencies and external relationships.
• Comfort working across functional teams, with a collaborative and proactive approach.
• M&A or financial relations communications experience a plus.

The base annual salary range for this role is $70,000 to $85,000, plus a competitive performance-based bonus. Base annual salary depends on a wide array of factors, including but not limited to skill set, years and depth of experience, certifications, and location. Base annual salary may also differ significantly due to geography and cost of labor considerations.

What we give you in return:

• Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
• Easy access to mental health benefits to meet our team members and their families where they are.
• 20+ days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
• 401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
• Paid parental leave to support all team members with birth, adoption, and foster.
• Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
• Employee Assistance Program (EAP), Life Lock, Pet Insurance and more.

Cetera Financial Group® ("Cetera") is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is one of the largest independent financial advisor networks in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers…