Head of Marketing

Overview

Obvio AI builds solar-powered, AI-assisted cameras to enforce traffic laws where pedestrians are most vulnerable, automating enforcement in ways traditional systems cannot. We aim to reduce reckless driving and improve safety for pedestrians, drivers, and law enforcement. Obvio is backed by Bain Capital Ventures and Khosla Ventures, with a recent $22M Series A and partnerships with forward-thinking cities. We are building the intelligence layer for safer streets globally.

Obvio is creating a new category in traffic safety at the intersection of technology, public trust, community partnership, and policy. We believe safer streets come from better feedback loops, not just enforcement. This role is a foundational marketing leader who will turn story, data, and community impact into momentum across new markets.

This is not a narrow role. It is a GTM + narrative role for someone who wants to build the marketing foundation of a category-defining company.

What You’ll Do

• Build Narrative & Credibility in New Markets
- Partner closely with Government Relations and communications to shape a clear, credible story as we enter new states and municipalities.
- Translate pilot results, safety data, and community outcomes into compelling narratives (op-eds, press angles, blog posts, social content).
- Support founder visibility through thought leadership, interviews, and public-facing storytelling.
- Create a sense of a movement, not just a product.

• Arm Sales & GTM Teams With Proof
- Work with co-founders to create high-quality sales and GTM assets including decks, one-pagers, case studies, testimonials, and conference materials.
- Turn real customer conversations, pilot results, and community feedback into sharp, reusable artifacts.
- Ensure outbound and field teams are equipped with narrative, not just facts.

• Support GTM Experiments & Market Learn
- Collaborate on GTM experiments such as field activations, local social and community platforms, polling, and early demand signals.
- Help define hypotheses, success metrics, and learnings, not just execution.
- Contribute creative thinking on how we show up in new markets with credibility and humanity.

• Deepen Trust With Existing Communities
- Create collateral to strengthen relationships with municipalities and residents post-launch.
- Develop testimonials, flyers, surveys, and community-facing materials that reinforce trust and shared responsibility.
- Ensure communities feel like partners in safety, not targets of enforcement.

• Uplevel the Obvio Brand
- Own the evolution of Obvio’s brand across website, social, press, and events.
- Maintain consistency and quality across all external touchpoints.
- Help position Obvio and its founders as thoughtful, credible leaders in traffic safety and public-interest technology.

Who You Are

You are likely someone who:

• Has 7+ years of experience in marketing, communications, or GTM roles, ideally in early-stage or category-creating companies.

• Is equally comfortable thinking strategically and executing hands-on.

• Writes exceptionally well and understands how narrative shapes trust.

• Has strong judgment and taste and knows when not to ship something.

• Enjoys working closely with founders and operating with ambiguity.

• Thinks in flywheels, not funnels.

• Cares about public impact, civic systems, or mission-driven work.

You do not need experience in traffic safety, government, or policy. You do need to be excited by the challenge of building credibility in sensitive, real-world contexts.

What This Role Is (and Isn’t)

• What it is:
Foundational and high-leverage; narrative-driven and proof-oriented; cross-functional across sales, GR, and communications.

• What it isn’t: A junior execution role with narrow scope; a “set it and forget it” marketing function.

Why This Role Matters

If we do this well, Obvio won’t have to re-introduce itself every time we enter a new market. The story will already be there. The proof will already be trusted. The momentum will compound.

Your work will help build that foundation and accelerate growth across markets.

Benefits & Equity

• Competitive compensation and early-stage equity.

• Fast-moving startup environment with meaningful ownership.

• Obvio is proud to be an equal opportunity employer. We do not discriminate in hiring or employment decisions based on race, color, religion, national origin, age, sex, pregnancy, marital status, ancestry, disability, veteran status, gender identity or expression, sexual orientation, or other legally protected characteristics. We consider qualified applicants with criminal histories in accordance with applicable laws. We provide reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

If you need assistance or an accommodation due to a disability, please let your recruiter know.

#JLjbffr