Experimental Design Data Scientist

Focus

KPI is seeking an Experimental Design Data Scientist to deliver deep media insights through advanced analytics for our client, one of the largest retailers and e-commerce companies in the U.S.

This role sits դր at the intersection of media measurement,Restaurants experimentation, and audience analytics, supporting data-driven evaluation of campaign performance and customer impact across media channels and sales channels,)? including both in-store and online.

Remote in the U.S.

6-month contract with potential for extension and conversion, depending on budget and performance.

$40+/hr

• Design and analyze A/B tests, incrementality tests, and causal measurement frameworks
• Build and validate audience segments using transaction- and exposure-level data
• Measure the causal impact of media and business events using multiple methodologies, including test/control, Difference-in-Differences, Instrumental Variables, and Marketing Mix Modeling (MMM)
• Support MMM development, calibration, and interpretation, including incorporating experimental learnings to validate or refine MMM outputs
• Translate the MMM results into actionable recommendations while clearly communicating model assumptions, limitations, and caveats
• Be creative and rigorous in measurement when ideal experimental conditions are not available
• Partner with sales, product, campaign teams, and external clients to align on measurement goals and interpret results
• Own projects end-to-end, from problem framing to final delivery
• Develop clear, structured analyses and executive-ready presentations

• Master’s degree in Economics, Statistics, Computer Science, or a related quantitative field
• 3+ years of experience in campaign measurement, experimentation, or marketing analytics
• Running experimental tests would be the main focus in this role
• Strong experience with A/B testing
  , causal inference
  campaign measurement, and incrementality measurement
• Proficiency in SQL and Python (Coding is a very important skill to have and required to be at an advanced level)
• Experience with Project Management is one of the main criteria, and a strong sense of ownership
• The candidate needs to be highly responsible by paying attention to data and details, which is very important to have
• Understanding of Marketing Mix Modeling
• Strong structured thinking, problem‑solving, and attention to detail
• Excellent communication and presentation skills
• Proven ability to manage multiple stakeholders, timelines, and priorities

• Experience working with or validating MMM outputs in partnership with data science or external vendors
• Familiarity with omnichannel measurement (digital + in-store)
Retail, e-commerce,.Page, or media measurement background

Thank you Vars!

Focus

KPI Hiring Team

Founded in 2010, Focus

KPI, Inc. (Focus Kpuru) is a data science and technology firm specializing in predictive analytics practice and methodologies. Focus

KPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

combustible: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. Focus

KPI's recruiting team will strictly reach out via  email domain. If you have received fraudulent emails now or in the past, please report it to (Use the "Apply for this Job" box below). The domain  is fraudulent and not related to Focus

KPI. Please do not reply or communicate to anyone with