Assistant Athletic Director, Brand Management and Advertising

Overview

Position Information

The University of Texas at San Antonio (UT San Antonio) is a nationally recognized, top-tier public research university that unites the power of higher education, biomedical discovery and healthcare within one visionary institution. As the third-largest research university in Texas and a Carnegie R1-designated institution, UT San Antonio is a model of access and excellence — advancing knowledge, social mobility and public health across South Texas and beyond.

UT San Antonio serves approximately 42,000 students in 320 academic programs spanning science, engineering, medicine, health, liberal arts, AI, cybersecurity, business, education and more. With 17,000 faculty and staff, UT San Antonio has also been recognized as a Top Employer in Texas by Forbes Magazine. Learn more online , on UT San Antonio Today or on X , Instagram , Facebook , You Tube or Linked In.

Salary Range
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Commensurate with education, experience, and qualifications.

Job Type
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Full Time

Posting Close Date
:
Applications will be accepted until filled. At the discretion of the hiring department, this posting may close once a sufficient number of qualified applications have been received.

Required Application Materials
:

• Resume is required.
• Cover Letter is preferred.

The Assistant Athletic Director, Brand Management and Advertising is a strategic leader responsible for maintaining and elevating the visibility, reputation and brand identity of UTSA Athletics. Reporting to the Chief of Staff/Senior Associate Athletics Director for Strategic Initiatives and Brand Advancement and serving as a leader in the Rowdy Creative Agency, this administrator will oversee branding and advertising for UTSA Athletics and will work collaboratively with the fan engagement, creative services, broadcast, communications units.

• Maintains and elevates the UTSA Athletics brand, ensuring united and consistent usage of the brand through all external and internal communications and usages. Develops a comprehensive UTSA Athletics Brand and Style Guide.
• Develops and implements workflows, budgets and schedules for all UTSA Athletics creative and marketing projects using Wrike, the department’s project management software.
• Develops and implements an integrated marketing strategy for UTSA Athletics and UTSA Football, designed to drive revenue, deepen engagement with alumni, families, donors and the local community. This position will work separately but collaboratively from the fan engagement unit, which focuses on sport-specific attendance efforts, game presentation, game environment and sponsor activation.
• Leads the strategy and manage all aspects traditional advertising, digital marketing and influencer marketing.
• Oversees the management, posting and content calendar of the UTSA Athletics departmental social media accounts @UTSAAthletics.
• Manages the UTSA Athletics Creative Studio Calendar, working within the Rowdy Creative Agency and with sport programs to maintain a calendar for studio shoots to include team content days, recruit shoots, special events and more.
• Provides leadership to the creative and marketing budgets, serving as the department’s contact for procurement, invoicing and credit card reconciliation.
• Serves as the departmental administrator for the spirit program, including overseeing the Head Cheer Coach.
• Develops and disseminates agendas and meeting notes for the Rowdy Creative Agency Leadership meeting and the UTSA Athletics External Affairs meeting each week.
• Provides graphic design support for non-sport-specific content for UTSA Athletics, the Roadrunner Athletic Fund, the Ticket Office and UTSA Sports Properties.
• Produces graphic design elements for in-venue video boards at football, men’s and women’s basketball, volleyball and baseball.
• In coordination with the Assistant Director of Fan Engagement, assists with the creative and marketing planning of UTSA Athletics special events such as Let’s Go 210 Day, the UTSA Athletics Hall of Fame, Football Fan Day, Signing Day and more.
• Works directly with UTSA Sports Properties / Playfly Sports to ensure the fulfillment of creative and social…