Marketing Representative

Overview

MARKETING REPRESENTATIVE. The marketing representative generates patient referrals from various sources including, but not limited to, primary care physicians, internists, family medicine physicians, neurologists, psychiatrists, psychologists, ENT specialists, pulmonologists, cardiologists, pediatricians, oncologists, and dentists.

Reporting requirements:
Marketing Manager

40 hours per week

Education:

College degree preferred

• Professional appearance and demeanor; friendly, courteous and personable
• Excellent written and verbal communication skills; good computer skills
• Effective organizational and time-management skills
• Creative, enthusiastic, optimistic, highly driven
• Knowledgeable of social media and internet advertising

• Conducts analysis of target market’s preferences and needs
• Develops marketing campaign to generate patient referrals
• Identifies geographical scope of marketing campaign and profile of target base
• Develops projections of potential sales volume from target base
• Contributes to the development of marketing and promotional materials in print
• Contributes to the development of radio and TV advertising
• Participates in the development of the Company’s website and blogs
• Organizes promotional activities to increase public awareness of the Company’s services
• Builds and maintains effective professional relationships
• Instrumental in providing customer feedback on services rendered at the facility
• Actively keeps abreast of competitors’ tactics and strategies
• In addition, employee must perform any and all other duties assigned by the supervisor.

• Requires ability to travel extensively to office practices
• Requires use of personal computer as well as other basic office equipment

In the performance of this job, the employee will mostly spend time in a professional office environment and traveling. The job does not involve direct interactions with patients.