Vice President of Sales & Marketing

If you believe great products deserve great storytelling—and that marketing should directly drive demand, not just awareness—this role was built for you.

Vintage Air is the industry leader in performance air conditioning systems for classic cars, hot rods, and custom builds. Our products live under the hoods of some of the most respected vehicles in the automotive aftermarket, and our brand is trusted by enthusiasts, professional shops, and builders worldwide.

We’re opening a Vice President of Sales & Marketing role with a strong marketing focus
. This is a hands‑on position for someone who wants to personally build, execute, measure, and refine marketing and go‑to‑market initiatives—while staying deeply connected to the product, the customer, and the enthusiast culture.

This is not a high‑level oversight role. You will be doing the work
.

You will own Vintage Air’s marketing‑led go-to-market execution across:

• Digital and direct channels
• Distributor and installer networks
• OEM and builder relationships
• Enthusiast and professional shop communities

Key responsibilities include:

• Developing and executing integrated marketing and GTM strategies that support revenue and growth objectives
• Crafting and refining brand messaging and positioning for highly technical, engineered products
• Creating and managing content across web, email, social, and video platforms
• Driving digital performance, including website UX, merchandising, conversion optimization, and retention
• Managing CRM and marketing automation tools to support campaigns, lead flow, and customer lifecycle engagement
• Analyzing campaign performance, customer behavior, and market trends to guide decisions
• Supporting product launches with compelling narratives, assets, and coordinated GTM execution
• Partnering closely with sales, product, operations, and supply chain to ensure alignment from demand generation through fulfillment
• Representing the Vintage Air brand authentically at industry events and within the automotive enthusiast community
• This position requires seasonal travel (25-35%), while the majority of work is performed on‑site at the primary work location

If you enjoy being close to the work and seeing the direct impact of your efforts, you’ll thrive here.

• 10+ years of experience in Marketing or marketing‑led Sales roles
• 5+ years of experience in a manufacturing environment
• Proven success executing multi‑channel go‑to‑market strategies
• Experience marketing technical or engineered products
• Strong working knowledge of CRM and marketing automation platforms
• Excellent written, verbal, and visual communication skills
• Strong analytical skills with the ability to translate data into action
• Comfort working independently in a fast‑paced, hands‑on environment

• Bachelor’s degree in business, marketing, or a related field
• Automotive aftermarket or durable goods manufacturing experience
• Experience supporting distributor, installer, or dealer‑based sales models
• Strong digital commerce, UX, and conversion optimization experience
• Genuine passion for classic cars, hot rods, or automotive culture
• Experience in digital marketing strategies, platforms, and performance measurement

• A highly respected brand with deep credibility in the enthusiast community
• Direct ownership of marketing strategy and execution
• High visibility and impact—your work will shape the brand
• A culture that values craftsmanship, authenticity, and technical excellence
• Based in San Antonio, Texas
  , with a collaborative, hands‑on environment