Ads Specialist

Paid Ads Specialist

BxB Media | A BDR Company collaborates with HVAC and other home services professionals to build great brands and help them grow. We believe that the culture directly impacts the lives of our employees and the quality of work we provide to our clients.

People who enjoy working hard in a fast-paced, remote environment will thrive here. Being able to work under pressure but also knowing when to ask for help are necessary skills. At the end of the workweek, you should be able to feel a sense of satisfaction because you know you worked hard as part of a supportive and creative team, and that you made a difference by helping our clients move their businesses forward.

• Health insurance, Blue Cross / Blue Shield, 100% paid for the basic plan for the employee, 4 plans available
• Vision and dental insurance, 50% paid for employees
• 13 days paid time off (104 hours)
• 6 paid holidays
• 401K with up to 4% match, eligible after year 1
• Short and long-term disability
• $20,000 Term life insurance benefits
• Eligible to add group life and accidental insurance

Fully Remote (with occasional travel for company meetings or trainings)

Monday through Friday, flexible hours between 7:00 am and 6:00 pm, with occasional overtime

$60,000 - $65,000 salaried, depending on experience

• Perform daily account management and pay-per-click accounts on Google AdWords, as well as Yahoo, Bing, and other search platforms for a variety of clients.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Manage and maintain updates for keyword lists.
• Ensure that landing pages have the appropriate copy, images, and call to actions for the keyword ads that are pointed to them.
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Support the generation of new paid search campaigns, ad groups, and accounts, and aid in the creation of new paid search marketing initiatives.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to the team and management on project development, timelines, and results.
• Work closely with the other team members to meet client goals.

• Google paid ad experience, or a similar platform
• Google AdWords, Search, Display, and Video Ad Certifications
• Marketing account management experience
• Ability to analyze data and key performance indicators
• CRM database experience
• High communicator via phone and email
• Customer service focused
• Innovative, curious, and highly motivated
• HVAC or similar industry experience desired

Salary: $60,000 - $65,000 per year