Event and Brand Activation Specialist

Overview

Event and Brand Activation Specialist role at VP Racing Fuels – on-site in San Antonio, Texas. The position involves collaborating with Sales and Marketing to design and deliver strategies that drive awareness, preference, and demand for VP Racing products at events and trade shows. You will be part event coordinator and part front-line brand ambassador, leading planning and logistics of trade shows and activations while creating memorable experiences for both new and loyal customers.

Activities include motor sport races, car culture gatherings, retail promotions, and fan activations. You will represent the VP Racing brand with energy and professionalism, generating leads, building social engagement, and encouraging product trial and purchase. This is a hands-on, fast-paced role based out of our San Antonio Headquarters, with frequent travel.

• Plan, activate, and positively represent VP Racing at field marketing activities including fan zones, giveaways, influencer appearances, ride-along(s), and other experiential activations.
• Lead planning and logistics for trade shows, conferences, and retail activations — including event registration, kickoff meetings, and asset management.
• Develop and implement innovative brand activation strategies that connect with fans, partners, and retail customers.
• Serve as a liaison with tradeshow promoters, track personnel, sponsored athletes, dealers, and retail partners.
• Collaborate with Sales and Marketing to ensure cohesive brand messaging and ROI-focused execution.
• Manage merchandise inventory and on-site sales at activation events as needed.
• Transport, setup, staff, and tear down activation assets (booths, trailers, pop-ups, displays).
• Hire and manage local brand ambassadors for event activations.
• Maintain VP Racing vans, trailers, and event displays in show-ready condition.
• Track, measure, and report on event ROI, lead generation, and engagement metrics.
• Support additional marketing projects and campaigns as assigned.

The ideal candidate must be extremely organized and able to manage the logistics of multiple duties with professionalism and strong communication skills. In addition, strong attention to detail and the ability to work in a fast-paced environment are critical for success in the role, as are high levels of accuracy, timeliness and dependability. If this describes you and you meet the following requirements, we would be happy to speak with you:

• Bachelor’s degree in Communication, Marketing, Business Administration, or related field; AND at least five (5) years of experience for a high-profile consumer brand or activation agency (Sports or Retail marketing background a plus); OR any combination of education and experience that results in the applicable skills, knowledge, and abilities
• Tradeshow and Event Experience highly preferred
• Willingness to travel up to 35–50%, including weekends

VP Racing is a world leader in racing and performance fluids, powering champions in motor sport since 1975. We offer a full line of consumer products including fuels and oils through national home improvement, automotive parts, and online retailers. We also provide a program to independent operators of convenience stores and gas stations to brand as VP Racing.

VP Racing is an Equal Opportunity Employer. The Company does not make employment decisions based on race, religion, color, sex, age, sexual orientation, national origin, disability, veteran status, or any other status protected by applicable federal and state laws.

Location:

San Antonio, TX
• Salary: $45,000.00–$60,000.00
•

Employment type:

Full-time
• Seniority level:
Mid-Senior level
• Job function:
Management and Manufacturing
• Industries:
Motor Vehicle Manufacturing