Marketing Manager

Base pay range

$90,000.00/yr - $/yr

San Antonio, TX

We are seeking a motivated and experienced Marketing Manager to lead marketing initiatives within XPEL’s Dealer & Retail segment. The ideal candidate will be a seasoned marketing professional with a proven track record of success in demand generation, lead generation, and brand management across all marketing channels.

• Develop and implement strategic marketing plans for Dealer & Retail segment, in partnership with key stakeholders.
• Conduct market research to identify customer needs and market trends within Dealer & Retail segment.
• Design and execute marketing campaigns for Dealer & Retail segment.
• Manage cross‑channel marketing campaigns across various platforms, optimizing performance based on channel‑specific analytics.
• Create targeted marketing programs to engage and nurture existing customers, and to attract new customers.
• Develop detailed campaign briefs and timelines for marketing channel managers and creative teams.
• Conduct market analysis to identify opportunities and threats, adapting the marketing strategy accordingly.
• Manage all online marketing activities within Dealer & Retail segment in partnership with Digital Marketing Manager.
• Partner with Communications Manager to develop strategic communication plans for internal and external audiences.
• Maintain and enhance XPEL's brand identity and positioning within the Dealer & Retail segment.
• Work closely with other departments (i.e., sales, product management, etc.,) to ensure marketing strategies align with organizational objectives and market demands.
• Coordinate with sales teams to align marketing efforts with sales objectives.
• Measure and report the effectiveness of all marketing campaigns, using data to make informed adjustments as needed.
• Manage marketing budget efficiently, including forecasting and tracking of expenditures.
• May manage and/or assist with events based on location needs.
• Other duties as assigned by leadership.

• 5-7 years of product/service/brand management experience. National/global level preferred.
• Proven ability to increase brand awareness among multiple target groups.
• Ability to travel up to 25%.
• Proved track record of working across multiple departments and with outside partners.
• Experience in traditional and non-traditional communication formats.
• Strong digital experience (web, social, advertising, influencers/ambassadors), as well as consumer digital strategy and tactical development.
• Exercise excellent judgment and make recommendations that balance the needs of key stakeholders.
• Have a strong sense of urgency, integrity, and impeccable professionalism in representing the Brand and Company.

Mid-Senior level

Full‑time

Marketing

Motor Vehicle Parts Manufacturing and Manufacturing

XPEL, Inc. is an Equal Opportunity

Employer:

Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

• Medical insurance
• Vision insurance
• 401(k)
• Disability insurance