Sr. Manager, Regional Marketing

• Facility Corporate - Enterprise Allocations
• Schedule - Shift - Hours Full Time - Remote

Pediatric Associates was founded in Hollywood, FL in 1955. The same clinician-led, evidence-based, medical home passion is a unifying driver for those who join Pediatric Associates Family of Companies. The Pediatric Associates Family of Companies is agrowingteam of Pediatricians and Pediatric Care Teammates who are excited to be part of the first nationwide Pediatric Primary Care Medical Home. We further our uniqueness by ensuring the clinician voice is leading our medical home innovations.

The Sr. Manager, Regional Marketing drives new patient acquisition and retention outcomes for their assigned region. This role collaborates with marketing channel owners on development and execution of data-driven strategies that deliver measurable growth through brand awareness, patient acquisition, retention improvement, and value-based care (VBC) membership expansion. This role requires executive presence to partner independently with market presidents, practice managers, and clinical leadership while leveraging centralized marketing resources and standardized campaign frameworks.

This list may not include all the duties that may be assigned.

• Own market-level acquisition and retention targets with accountability for new patient growth, retention rates, and VBC membership; monitor daily performance metrics including clinic-level retention, acquisition sources, fill rates, and campaign effectiveness.
• Develop market-specific growth plans with market presidents; identify underperforming clinics and collaborate with practice managers on solutions.
• Manage regional marketing budget and ROI; execute acquisition and retention initiatives using standardized templates with local customization.

• Serve as primary marketing liaison to market presidents, clinical leaders, and practice managers; work directly with office staff on local events and community engagement.
• Present strategies and results to senior leadership with data-driven insights; represent Marketing in regional leadership meetings, pulling in other members of the marketing team as needed.

• Develop a deep market understanding, including competitive landscape, demographics, payer dynamics, and clinic capacity.
• Build community partnerships and sponsor ships; organize local events driving acquisition and retention
• Coordinate with broader marketing team on local acquisition efforts, including local SEO, paid search, and social strategies.
• Coordinate with SVP of Engagement and Retention on local retention efforts.

• Partner with Operations, Clinical teams, and regional leadership; coordinate with centralized marketing for assets and resources.
• Prepare performance reports showing acquisition, retention, campaign effectiveness, and event ROI; analyze attribution data and maintain an event database.

EDUCATION:

Bachelor's degree in Marketing, Communications, or Business required; MBA or advanced degree preferred.

EXPERIENCE:

5+ years of experience in a marketing role with a proven track record of career progression required.

• Think strategically while executing tactically; strong business acumen with understanding of ROI analysis and marketing attribution; data-driven decision-making.
• Work effectively with market presidents and C-suite stakeholders; influence without authority; navigate complex organizational dynamics.
• Understanding of acquisition/retention strategies across channels; experience with digital marketing (SEO/SEM, paid media, social, email/SMS); knowledge of healthcare regulations and HIPAA.
• Strong organizational and project management skills; work independently with minimal supervision; resourceful problem-solving.
• Excellent written/verbal skills for diverse audiences; present complex data clearly; build relationships and collaborate effectively.
• Strong analytical skills; proficiency with MS Office Suite; experience with marketing analytics platforms and CRM systems preferred.

• Remote position with up to 50% travel to clinics in an assigned regional footprint for stakeholder management and relationship building.
• Occasional in-person meetings with market presidents and practice managers; attendance at regional/company leadership meetings.

• Vision
• Sense of sound
• Sense of touch

Adhere to all organizational information security policies and protect all sensitive information, including but not limited to ePHI and PHI ( Protected Health Information) in accordance with organizational policy, Federal, State, and local regulations.

The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is…