General Manager SEA

What you'll bring to the team

The General Manager of SEA LIFE San Antonio is responsible for delivery of the attractions strategy, short and long-term EBITDA, and guest satisfaction goals. Supporting the team with ensuring every guest enjoys a memorable, world‑class guest experience and that every member of the team embraces and exhibits our company values.

Key Responsibilities:

• Champion a guest‑first culture and use data to understand and improve guest experience
• Lead the development and execution of strategic marketing plans across all channels
• Segment and target audiences, identifying new markets and growth opportunities
• Serve as a visible, values‑driven Brand Ambassador internally and externally
• Ensure strong financial performance, including delivery of EBITDA, P&L, ROI, and cost control targets
• Optimize Revenue Per Capita (RPC) and channel yield; activate Midway revenue levers
• Drive productivity strategies and sustainable long‑term growth
• Oversee capital project delivery on time, on budget, and with desired returns
• Foster a high‑performance team culture with strong employee engagement
• Lead HR and talent development processes, focusing on DEI&A, wellbeing, and succession planning
• Build diverse, customer‑centric teams and develop leaders across functional areas
• Maintain a low‑risk, compliant operating environment with robust safety and profit protection
• Ensure operational efficiency, appropriate staffing, and consistent delivery of world‑class experiences
• Manage all employment policies and procedures in partnership with HR
• Create and sustain external partnerships with nonprofits, local businesses, and authorities
• Use customer insights and analytics to drive strategic decision‑making
• Execute change initiatives and adapt quickly to evolving business needs
• Promote open communication, safety, and a collaborative team culture
• Deliver on all CSR targets and represent the brand with integrity in the local community
• Perform other duties as assigned in alignment with the scope of the role

Qualifications and

Experience:

• Bachelor's degree in business, management, or marketing (preferred)
• Minimum 3 years of experience at a manager level in a high visitor volume environment
• Proven track record of delivering EBITDA targets for at least 2 years
• Experience working with children and families (preferred)
• Strong leadership, business acumen, and operational mindset
• Financially astute with strong analytical and detail‑oriented skills
• Creative, charismatic, and able to inspire innovation and drive results
• Adaptable, resilient, and confident with a "make it happen" attitude
• Excellent communicator with strong relationship‑building and negotiation skills
• Self‑aware, empathetic, and committed to team collaboration
• Passionate about delivering exceptional guest and customer service
• Thrives in fast‑paced, dynamic environments with a focus on the big picture

• Excellent health care options (medical, dental, and vision that encourage preventative care).
• Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.
• Merlin Magic Pass for friends and family to enjoy the parks & attractions
• Recognition Programs and Rewards
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities

Compensation between USD $80,000.00/Yr.

- USD $90,000.00/Yr.