Sr. Product Manager; Retail)– Supplier Enablement-Austin, Dallas, San Antonio, TX

Responsibilities

Since H‑E‑B Digital Technology's inception, we've been investing heavily in our customers' digital experience, reinventing how they find inspiration from food, make food decisions, and ultimately get food into their homes. This is an exciting time to join H‑E‑B Digital—we're using the best available technologies to deliver modern, engaging, reliable, and scalable experiences to meet the needs of our growing audience.

As a Senior Product Manager
, you'll deliver products that ensure a compelling digital experience for our retail customers or help arm H‑E‑B Partners company‑wide with world‑class business applications to thrive in their jobs. You'll collaborate with business stakeholders to cultivate an intimate understanding of their needs and technology and drive the entire technology project lifecycle to make our digital tools work, whether they're for customers in our stores or in workplaces across the company.

Join one of the fastest‑growing Retail Media Networks as we shape the future of personalized, privacy‑forward advertising. H‑E‑B Retail Media empowers brands to connect with millions of customers across a trusted ecosystem—online, in‑store, and beyond.

H‑E‑B Retail Media is committed to creating equitable access to advertising for every brand on our shelves—not just the biggest ones. As Senior Product Manager – Supplier Enablement
, you’ll lead the development of tools and workflows that empower small, large, regional, and emerging brands to participate confidently and effectively in our retail media ecosystem.

You’ll focus on reducing complexity, increasing access, and enabling scale by designing campaign flows, educational experiences, and operational tooling tailored to advertisers with limited resources or digital media experience. This is a cross‑functional role with high impact supporting internal teams and external partners alike.

Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and customer service. 'Partner‑owned' means our most important resources—people—drive the innovation, growth, and success that make H‑E‑B The Greatest Omnichannel Retailing Company.

• HEART FOR PEOPLE… skills to cultivate an intimate understanding of customer needs?
• HEAD FOR BUSINESS… ability to apply rigorous logic / methods to solve difficult problems?
• PASSION FOR RESULTS… drive to negotiate solutions without damaging relationships?

• A related degree or comparable formal training, certification or work experience
• 5+ years of product management or product development experience in retail, finance, marketing, computer science or design
• Experience with retail media and strong analytics within marketing
• Experience with advertising for brand or CPG and familiarity with supplier dynamics
• Experience with media performance metrics, media planning or campaign execution and how to influence the metrics that matter
• Hands‑on experience with AdTech platforms such as Moloco, Criteo, Citrus Ad, Merkle, Meta, Snap, NYT and The Trade Desk
• Experience building tools for businesses or non‑technical users, with a track record of reducing friction and improving usability
• Excellent communication and documentation skills, especially for user education or internal support workflows
• Passion for inclusive, accessible product experiences that broaden participation

• Own the product vision and roadmap for enabling small, large, and emerging suppliers to plan, launch, and measure retail media campaigns
• Design intuitive, simplified campaign creation workflows that abstract away technical complexity
• Collaborate with internal teams to build tools that support campaign intake, validation, review, and performance feedback
• Develop templated campaign formats that align with common supplier goals and promotional moments
• Build mechanisms for surfacing available advertising opportunities, creative requirements, and key deadlines in a clear and digestible way
• Partner with Marketing and Education teams to integrate help content, guidance, and onboarding flows directly into the product experience
• Ensure…